lang icon English
Nov. 27, 2024, 10:23 p.m.
2315

O2's AI Granny Deployed to Combat Phone Scammers

Brief news summary

Daisy Harris, an AI-generated "granny" created by the British phone company O2, is designed to help combat phone scammers. With a fondness for birds, knitting, and tea, Daisy provides a friendly and time-consuming distraction for fraudsters who try to scam people over the phone. Her primary function is to waste the scammers' time, which helps reduce the number of successful phone scams. This initiative was developed in collaboration with the advertising agency VCCP as part of broader efforts to tackle the growing problem of phone scams. According to phone security company Hiya, tens of millions of fraudulent calls are made daily worldwide, and an anti-scam consortium has reported over $1 trillion in losses due to scams where individuals accidentally provide sensitive information like banking details or passwords. Daisy represents a creative application of AI to address this widespread issue by engaging scammers in lengthy conversations, thereby protecting potential victims.

Daisy Harris is fond of birds—there's one right outside her window. She has a cat named Fluffy and enjoys discussing her knitting hobby. She also likes tea and biscuits but struggles to understand the internet. Could you perhaps explain it again? This captures the essence of chatting with Daisy Harris, an AI-created granny introduced this month by the British telecom company O2 as part of its strategy to combat phone scammers. While she doesn't carry a badge or warrant and can't directly stop scammers, Daisy can waste their time indefinitely when they call her. “These people can’t just talk to thousands of scammers, ” said Morten Legarth, who collaborated on creating Daisy with the London advertising agency VCCP. “But there’s an idea that A. I.

can. ” Phone scams have soared to astonishing heights, with tens of millions of scam calls made worldwide every day last year, as reported by the phone security firm Hiya. An anti-scam group states that over $1 trillion has been stolen, with many victims unknowingly providing bank details, passwords, or personal information. Thank you for your patience while we verify access. If you are in Reader mode, please exit and log into your Times account, or subscribe for complete access. Already a subscriber?Log in. Want full access to The Times?Subscribe.


Watch video about

O2's AI Granny Deployed to Combat Phone Scammers

Try our premium solution and start getting clients — at no cost to you

I'm your Content Creator.
Let’s make a post or video and publish it on any social media — ready?

Language

Hot news

Nov. 1, 2025, 2:28 p.m.

New Jersey AI-Driven Marketing For Startups: Adve…

Startups in New Jersey now have access to advanced AI tools through an integrated solution developed by LeapEngine, a prominent local digital marketing agency.

Nov. 1, 2025, 2:27 p.m.

doola Launches New AI Co-Founder Action to Help E…

AI Business-in-a-Box™ Now Assisting Over 15,000 Founders Worldwide with Back Office Tasks and E-Commerce Store Growth NEW YORK CITY, NEW YORK / ACCESS Newswire / October 30, 2025 / doola, the AI Business-in-a-Box™ designed for global e-commerce entrepreneurs, today announced the integration of an AI Co-Founder Action featuring four robust capabilities into its flagship AI Co-Founder product

Nov. 1, 2025, 2:19 p.m.

Sony Launches Video-Compatible Camera Authenticit…

Sony Electronics has announced the launch of what it calls the industry's first camera authenticity solution compatible with video and compliant with the C2PA (Coalition for Content Provenance and Authenticity) standard.

Nov. 1, 2025, 2:17 p.m.

Create on-brand marketing content for your busine…

Creating impactful, on-brand content often demands a considerable investment of time, budget, and design expertise, which can pose a significant challenge for small to medium-sized businesses (SMBs).

Nov. 1, 2025, 2:12 p.m.

Nvidia to invest up to $1 billion in AI startup P…

Nvidia, a leading technology firm known for its advancements in graphics processing units (GPUs) and artificial intelligence (AI), is reportedly planning a major investment in the AI startup Poolside, according to a recent Bloomberg News report.

Nov. 1, 2025, 2:10 p.m.

Google Introduces AI Overviews, Transforming Sear…

Google has recently introduced a new feature called AI Overviews, which provides AI-generated summaries prominently displayed at the top of search results.

Nov. 1, 2025, 10:22 a.m.

dNOVO Group Study Reveals Canada’s Top AI SEO Com…

Toronto, Ontario, Oct.

All news

AI Company

Launch your AI-powered team to automate Marketing, Sales & Growth

and get clients on autopilot — from social media and search engines. No ads needed

Begin getting your first leads today