The European Union has launched a major antitrust investigation into Google’s spam policy following concerns from several news publishers across Europe. These publishers claim that Google’s handling of spam, especially its crackdown on “site reputation abuse, ” is negatively impacting their revenue streams. This EU action takes place amid increased scrutiny of large tech companies and their influence on digital markets. The probe targets a particular element of Google’s anti-spam efforts aimed at demoting websites that publish third-party content intended to manipulate search rankings—a tactic known as parasite SEO. Parasite SEO involves exploiting the authority of established websites to artificially elevate certain pages in search results, potentially compromising the quality and relevance of Google’s search results.
Google’s site reputation abuse policy is designed to detect and penalize these tactics to ensure users receive accurate and trustworthy information. However, the European Commission suspects that these policies may be disproportionately affecting legitimate monetization methods employed by publishers, such as content syndication or partnerships involving third-party content. The Commission is investigating whether Google’s policy violates the Digital Markets Act (DMA), a recent regulatory framework aimed at promoting fair competition and preventing abuse by dominant digital platforms. Teresa Ribera, the EU’s antitrust chief, highlighted the need to protect publishers amid a challenging time for the news industry, stating that the investigation aims to ensure fair treatment and safeguard publishers’ ability to earn revenue.
EU Launches Antitrust Investigation into Google's Spam Policy Impacting News Publishers
Anthropic, a leading AI company, has revealed a groundbreaking and alarming development in cybersecurity: the first documented case of AI autonomously directing a hacking campaign.
“Watch your step, sir, keep moving,” a police officer wearing a vest labeled ICE and a patch marked “POICE” says to a Latino-looking man dressed in a Walmart employee vest.
Kevin Reilly, a seasoned Hollywood executive known for his pivotal role in launching landmark TV series such as "The Sopranos," "The Office," and "Glee," has embraced a new challenge as CEO of Kartel, an AI creative consultancy based in Beverly Hills.
SINGAPORE, Nov.
Artificial intelligence (AI) is swiftly becoming a transformative force in digital marketing, especially within search engine optimization (SEO).
Shelley E. Kohan welcomes Leigh Sevin, co-founder of Endear, a CRM solution tailored for modern omni-channel retail brands.
Footage captures the moment Russia's first anthropomorphic robot, AIdol, toppled just seconds after making its debut at a technology event in Moscow.
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