Before the event begins at 10:30 a. m. that morning in New York City, here’s an overview of what attendees can expect to learn, who they’ll meet, and why this event is essential for marketers today—regardless of their specialization. Why is AI important for marketers right now? The landscape has shifted. For years, many marketers were cautious about adopting AI, wary of being the first to integrate it into core workflows. Now, the risk has reversed—few want to be the last. From creative production to optimization and analysis, brands and agencies face pressure to harness AI in ways that enhance performance, efficiency, and scale. While some teams are already experiencing results, others are still trying to distinguish signal from noise. This moment centers on understanding what truly works—and what doesn’t—before gaps grow wider. What sets AI Marketing Strategies apart from other AI events? This event goes beyond superficial discussions.

Sessions will focus on how marketers are currently using AI, where it is creating value, and where it falls short. Discussions will delve into real experiences and emerging best practices across critical aspects of marketing, including creative generation, media buying and targeting, analytics and measurement, and product discovery and search. Each content segment will be followed by a fast-paced town hall, providing attendees space to share challenges, compare notes, and exchange candid insights with peers facing similar issues. What will attendees gain? Attendees will leave with a clearer understanding of the current reality—not predictions or theory, but practical insights into how AI is reshaping daily marketing activities. This includes how teams integrate AI without disrupting creative workflows, how they assess tools and partners, and how they measure impact beyond simple experimentation. The event’s goal is practical clarity over abstraction. Who should attend? Agencies: Leaders aiming to scale AI across campaigns without compromising creative or strategic impact, seeking a clear picture of what works industry-wide. You can apply to be a VIP here. Brands: Marketing executives managing AI adoption in creative, media, and analytics who want proven strategies yielding measurable results. You can apply to be a VIP here. Tech solution providers: Companies offering AI-powered or AI-augmented tools keen to understand real-world challenges, connect with decision-makers, and tailor products to current needs. You can purchase a pass here. Who are the speakers? The lineup includes leaders at the forefront of marketing and AI, such as: - Parham Aarabi, founder and CEO, PRE - Olivia Douglas, head of marketing innovation and content, Citi - Rakia Reynolds, partner, ACTUM Together, these speakers will provide diverse perspectives on AI’s practical applications today. What’s the bottom line? AI is now indispensable, yet adoption remains complex. The AI Marketing Strategies event is designed for marketers seeking an honest, grounded view of the industry’s current state, how peers are managing change, and what it takes to move confidently into the future.