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Dec. 7, 2025, 5:13 a.m.
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Fire TV Introduces Alexa+ AI Scene Jumping on Prime Video for Effortless Viewing

Brief news summary

Fire TV has launched Alexa+, an AI-powered feature that lets users jump directly to specific scenes in Prime Video movies by simply describing the moment they want to see, eliminating manual searching or fast-forwarding. Alexa+ uses Prime Video’s X-Ray technology combined with advanced AI models like Amazon Nova and Anthropic Claude to understand scene descriptions, character names, and quotes for instant playback. For example, saying “Jump to the scene in Red One where Santa flies over the city” quickly locates that moment. Initially supporting thousands of movies, Alexa+ will soon expand to TV shows. It also offers personalized recommendations across streaming platforms, actor filmographies, movie trivia, and live sports updates from services like Sling TV and DIRECTV. Available to Prime members and movie purchasers, Alexa+ simplifies content discovery and enhances viewing on Fire TV as an all-in-one entertainment companion.

Key Takeaways Fire TV now lets you use Alexa+ to jump directly to a specific movie scene on Prime Video by simply describing the moment—no need to search or fast-forward. This AI-driven feature understands scene descriptions, character names, and famous quotes, working with thousands of Prime Video movies. For example, you can say, “Jump to the scene in Red One where Santa flies over the city, ” and Fire TV will take you right to that moment within seconds. This eliminates the frustration of manually finding favorite scenes while watching with friends. Fire TV’s core mission is to help you quickly access the content you want, and this new AI capability enhances that by allowing natural language scene requests. Just describe a scene like you would to a friend, and Alexa+ will find it instantly. This feature is part of Fire TV’s expanding AI tools that personalize recommendations based on viewing habits and subscriptions, helping you discover new content faster. How It Works Simply ask Alexa+ to jump to a scene by mentioning details such as actors, characters, or memorable quotes. Sample requests include: - “Jump to the card scene in Love Actually” - “Jump to the scene where Deloris Jordan says ‘a shoe is just a shoe until my son steps into it’” - “Jump to the boulder chase scene in Raiders of the Lost Ark” Using advanced AI, Alexa+ identifies the movie even if you don’t name it, then leverages Prime Video’s X-Ray data—such as visual cues and captions—to pinpoint the exact scene rapidly. Built on Amazon Bedrock and powered by large language models like Amazon Nova and Anthropic Claude, this feature integrates seamlessly across Amazon services. Movie Availability The scene jump works with thousands of movies on Prime Video, covering tens of thousands of indexed scenes, with plans to add more titles and extend support to TV shows soon.

To use it, you must have a Prime membership or have purchased/rented the movie. Additional Alexa+ Features Beyond scene jumps, Alexa+ helps you find new content by providing personalized streaming recommendations across services like Prime Video, Netflix, and HBO Max. You can ask for movie suggestions by genre, favorite actors, or mood. During viewing, Alexa+ acts as a companion—offering actor filmography, soundtrack details, and fun trivia hands-free. It also supports live sports by providing scores, player stats, and access to live events on platforms such as Sling TV, DIRECTV, and Fubo. Missed highlights?Ask Alexa+ for game recaps and analysis. Getting Started To experience Alexa+ on Fire TV, explore Early Access and check compatibility with your Fire TV device. This AI-powered feature makes watching and discovering entertainment faster and more intuitive than ever before.


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Fire TV Introduces Alexa+ AI Scene Jumping on Prime Video for Effortless Viewing

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