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April 3, 2024, 8:03 p.m.
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Brief news summary

This Media Briefing discusses the use of generative AI in the publishing industry. Several publishers, including Time and The Wall Street Journal, are exploring AI's potential to improve operational efficiency and create turnkey offerings. Time is testing AI tools across departments to reduce menial tasks, while The Wall Street Journal has developed an AI-based ad tool called Thematic AI. Thematic AI uses an algorithm to distribute client content to specific readers based on their profile and interests. Both publications believe AI can help streamline operations and focus on high-value campaigns.

This Media Briefing is about media trends for Digiday+ members. It is distributed via email every Thursday at 10 a. m. ET. The briefing discusses the use of artificial intelligence (AI) by publishers to improve their business operations, with examples from companies such as BDG, BuzzFeed, Trusted Media Brands, Time, and The Wall Street Journal.

The article highlights how publishers are exploring AI tools to streamline workflows, improve efficiency, and create turnkey solutions for faster business processes. It also mentions the use of AI-based ad tools, such as Thematic AI by The Wall Street Journal, to amplify clients' marketing campaigns and target specific readers. The article concludes with a discussion on the evolving relationship between AI companies and publishers, along with the impact of AI tools on sales processes and the potential to combat misinformation.


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