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Dec. 7, 2025, 5:12 a.m.
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2025 Survey Reveals 31% of US SMBs Use AI for Landing Page Design Optimization

Brief news summary

A June 2025 survey by Ascend2 and Unbounce reveals that 31% of US SMB marketers and business owners use AI-driven design or layout recommendations to optimize landing pages. This aligns with broader B2B trends, as 95% of B2B marketers employ AI tools in some form, with 89% specifically using AI for generating marketing or written content, according to the Content Marketing Institute’s October 2025 report. Marketers test AI widely yet apply it strategically: 79% of North American marketing professionals use AI for ideation and brainstorming, but only 27% use it for media buying strategy, per an August 2025 Basis Technologies survey. The data suggests prioritizing AI design tools over copywriting or personalization features when budgets are tight. These insights, drawn from 264 US SMB marketing professionals surveyed online in July 2025, can guide marketing tech reviews and planning for 2026 trends.

Key statistic: According to a June 2025 survey by Ascend2 and Unbounce, 31% of US SMB marketers and business owners utilize AI-driven design or layout recommendations to optimize landing pages. Context beyond the data: This adoption reflects a larger trend in B2B marketing. As reported by the Content Marketing Institute in October, 95% of B2B marketers use AI-powered tools in some form, with 89% specifically applying AI to generate marketing or written copy. At the same time, marketers are experimenting with AI broadly but applying it selectively. An August 2025 Basis Technologies survey found that 79% of North American marketing professionals use AI for ideation and brainstorming, whereas only 27% employ it for media buying strategies. Application: Include this chart in your upcoming marketing technology review to highlight which AI landing page features are gaining the most traction among SMBs.

When budget is tight, prioritize investing in AI design tools over copywriting or personalization functionalities. Related EMARKETER reports: - B2B Marketing Trends to Watch in 2026 (EMARKETER subscription required) - Top Trends to Watch in 2026 (EMARKETER subscription required) Methodology: The data comes from the "2025 SMB Landing Page Optimization Report" by Unbounce and Ascend2, published in October 2025. The survey included 264 US SMB marketing professionals and business owners from companies with up to 500 employees, conducted online in July 2025. All participants use landing pages as part of their marketing strategies.


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