TwinTone is transforming influencer marketing and social commerce through its AI-powered creator twins platform, enabling brands to instantly scale content production and engagement. This innovative system redefines user-generated content (UGC) and AI live shopping by merging real human creators with advanced AI technology. The Future of Influencer Marketing: AI Twins and Creator-Led Content In today's digital marketing landscape, TwinTone is pioneering a novel influencer marketing approach by creating AI Twins based on real creators. This method accelerates content production and distribution, bypassing the slow, costly, and unpredictable aspects of traditional influencer collaborations. TwinTone’s AI Twins replicate creators’ tone, behavior, and likeness, allowing continuous generation of authentic UGC for deployment across social media. Creators benefit by monetizing their intellectual property passively as their AI Twin manages content and brand engagements. This symbiosis allows brands to scale efficiently while creators earn income automatically. AI Twins Power Instant Content Creation TwinTone’s platform produces content around the clock by generating AI Twins from consent videos and connected social profiles. Brands can use these AI Twins to create videos, host live shopping streams, and distribute content ubiquitously. This approach tackles the major challenge of content creation’s time and cost constraints in modern marketing, providing a fast, scalable, and authentic alternative to traditional influencer campaigns. According to founder and CEO James Rowdy, the platform was developed to help brands scale UGC instantly without sacrificing creator authenticity. The Rise of AI Live Shopping and Automated Social-Commerce TwinTone enables brands to conduct AI-powered live shopping streams without requiring live human presence, reducing overhead and fostering immersive consumer engagement.

Early results demonstrate these AI live streams outperform traditional influencer efforts, with engagement rates up to 12 times higher. Co-founder Daria Smyrnova emphasizes the platform’s mission to help creators monetize IP while enabling brands to create culture-paced content, revolutionizing brand-consumer interaction through fully automated, high-performing sales channels. Why Creator-Led AI Outperforms Generic AI Avatars Distinct from platforms using generic avatars or stock AI content, TwinTone’s AI Twins stem from real creators, ensuring content feels native and authentic on social platforms, which drives higher engagement. As James Rowdy states, TwinTone bridges the creator economy with AI automation, offering brands consistency and scale while granting creators passive income and global reach. The future of social commerce centers on AI versions of genuine creators who foster engagement, storytelling, and shopping. A Platform Built on Speed, Execution, and Creator-First Design TwinTone’s rapid adoption, with over 2, 000 creators and growing brand demand, stems from its execution focus and prioritization of creators. Brands experience significant cost reductions in content creation, and creators gain new passive income. Founder James Rowdy rebuilt the platform with a vision to empower creators and revolutionize influencer marketing despite earlier challenges and pivots. Recognition: Best AI Marketing Platform for Brands in the US of 2025 Acknowledging its impact, TwinTone received the 2025 Best AI Marketing Platform for Brands in the US award from Best of Best Review. This accolade highlights TwinTone’s leadership in fusing AI with real creators to deliver scalable, authentic, and cost-effective marketing content, solidifying its role in shaping the future of influencer marketing and AI-driven social commerce. About TwinTone TwinTone is an AI-driven platform that instantly enables brands to scale creator-led content by converting real human creators into virtual AI Twins. It supports video production, live shopping streams, and social commerce content scaling while managing training, licensing, distribution, and performance analytics. Supported by angel investors including a16z scouts and Canva engineers, TwinTone is at the forefront of the AI and creator economy sectors. Media Contact James Rowdy Founder, TwinTone Email: [email protected] Website: https://www. twintone. ai/ LinkedIn: James Rowdy | Daria Smyrnova Instagram: @TwinTone