Allego's 2025 AI in Revenue Enablement Report offers a detailed overview of the rapidly expanding adoption and influence of generative artificial intelligence within sales, marketing, and customer success. The report reveals a sharp rise in the use of generative AI among business leaders, jumping from 62% in 2024 to a full 100% in 2025. This change highlights that generative AI has become an essential tool for driving revenue growth and boosting operational efficiency across multiple industries. Generative AI comprises advanced machine learning models capable of creating content, insights, and automated actions that improve business workflows. In revenue enablement, it helps teams develop more personalized marketing campaigns, automate repetitive tasks, optimize customer interactions, and produce data-driven strategies to accelerate closing sales. The universal adoption among leaders emphasizes widespread recognition of AI’s transformative power in enhancing business success. The report also details measurable benefits organizations attain through generative AI. Nearly half (47%) of surveyed leaders reported that AI has already contributed to increased revenue, indicating AI’s impact is tangible rather than theoretical. Revenue growth stems from AI’s capability to uncover new market opportunities, enhance lead scoring precision, boost customer engagement with tailored messaging, and streamline the sales process. Additionally, 51% of respondents noted shorter sales cycles, a critical advantage in today’s competitive environment. Faster sales cycles allow businesses to convert prospects into customers more quickly, speeding up revenue generation.

Generative AI supports this by delivering real-time insights, predictive analytics, and automated follow-ups to sales teams that ensure consistent communication with prospects, minimizing delays and drop-offs. Another key benefit highlighted is accelerated onboarding. Efficient onboarding of new sales and customer success personnel is vital for sustaining productivity and growth. Fifty-one percent of leaders confirmed that AI-powered tools have sped up the onboarding process, helping new hires gain necessary knowledge, skills, and resource access faster. Generative AI customizes training materials, simulates customer scenarios, and provides on-demand coaching, facilitating smooth and effective integration of new staff. The surge in generative AI adoption also mirrors broader technology trends. Companies are increasingly investing in AI-driven platforms that seamlessly integrate with existing revenue enablement systems, enabling data consolidation, advanced analytics, and improved cross-department collaboration—crucial elements for cohesive go-to-market strategies. In summary, Allego's 2025 AI in Revenue Enablement Report highlights the pivotal role of generative AI in contemporary business operations. The shift to 100% adoption among business leaders marks a paradigm change, positioning AI as a core driver of revenue growth, shortened sales cycles, and improved team onboarding. As organizations continue leveraging AI’s capabilities, sales, marketing, and customer success functions are set for further innovation and efficiency gains. Those embracing these technologies will be better equipped to maintain competitive advantage and meet evolving market demands effectively.