Unilever has effectively leveraged AI technology across various brands including Magnum, Knorr, and Simple. Agency: Oliver Campaigns: Oliver has undertaken multiple AI-driven campaigns for a selection of Unilever brands. For Magnum, a popular ice cream brand, the agency utilized its in-house AI tool, Pencil Pro, to transform static product images into a captivating Valentine's Day campaign tailored for social media platforms. The AI technology was able to generate diverse ice cream bar textures, effectively showcasing Magnum's ingredients and flavors. Additionally, AI was employed to condense lengthy videos into shorter, shareable clips that could be easily distributed on social media. The implementation of AI extended to Simple, one of Unilever's skincare brands, where it was utilized to create assets. Specifically, it aided in developing storyboards for television commercials, presenting a visually appealing sequence of graphics for each scene.

Additionally, AI technology was employed to represent the texture of a moisturizer through images. Moreover, a series of digital and social media advertisements were generated using AI. Knorr, another prominent Unilever brand, aimed to enhance the appeal of its recipes featuring soups, seasonings, and sauces. Rather than resorting to costly and labor-intensive traditional photo shoots, Oliver adopted AI techniques to produce enticing food photography that closely resembled professionally captured images. The work is yet to be released, according to Oliver.