AI news
Artificial intelligence (AI) is rapidly revolutionizing digital marketing, especially in search engine optimization (SEO).
OpenAI and AMD have unveiled a major strategic partnership focused on advancing next-generation artificial intelligence infrastructure.
Indegene has announced a strategic agreement to acquire BioPharm Communications, a specialized pharmaceutical marketing and media services agency.
Adobe's latest forecast for the 2025 holiday shopping season anticipates a record-breaking $253.4 billion in U.S. online sales, marking a 5.3% rise from the previous year.
Artificial intelligence (AI) has become a central force in the evolving social media landscape, now controlling most algorithms on major platforms like Instagram, TikTok, and YouTube.
Marketers face both opportunities and risks in interpreting generative AI outputs, particularly when using AI-generated audience personas.
Google's introduction of the AI Overviews feature is starting to reshape online search, especially for sensitive Your Money or Your Life (YMYL) queries, which cover critical areas like finance, health, and legal advice that impact users' well-being and finances.