AI news
Selina Sykes, global VP and head of marketing transformation for beauty and wellbeing at Unilever, explained to Digiday that their working process has shifted dramatically from sending briefs and receiving content to adopting an agile, iterative approach.
In the fast-changing field of digital marketing, artificial intelligence (AI) has become a transformative force, particularly in the creation, targeting, and optimization of video content to engage audiences effectively.
YouTube is currently facing significant backlash from its content creator community after it was revealed that the platform has been altering videos—especially YouTube Shorts—without creators’ consent.
Vista Social has announced a pioneering integration of ChatGPT technology into its social media management platform, becoming the first tool of its kind officially approved by OpenAI to harness ChatGPT’s advanced features.
A LinkedIn post highlighted Perplexity’s content discovery feed, Discover, which generates pages on trending news topics.
Conversion, an AI-driven marketing automation startup founded five years ago by two UC Berkeley dropouts, has secured $28 million in a Series A funding round led by Abstract, with participation from True Ventures and HOF Capital.
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