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April 17, 2024, 2:53 p.m.
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Brief news summary

A24 has released a series of captivating posters promoting its acclaimed film Civil War. However, these posters have sparked some controversy. Although the images depict post-apocalyptic scenes in prominent American cities, they do not actually appear in the movie. This has led to speculation about whether the campaign is misleading potential viewers. Moreover, the images were created using AI technology, resulting in some geographical and landmark errors. Some members of the film community have expressed their displeasure about the use of AI-generated content in the ads. Despite the backlash, the marketing effort has generated significant online buzz for Civil War, which has performed well at the box office. Ironically, the film's director, Alex Garland, previously warned about the dangers of AI in his debut film, Ex Machina.

A24 has released a series of eye-catching posters for their acclaimed film "Civil War. " However, the posters depict post-apocalyptic scenes in major US cities that are not actually part of the movie. This has caused confusion among potential viewers who feel that the campaign is misleading. Additionally, some people have criticized the use of AI technology to create these images, pointing out errors in geography and landmarks.

Despite the controversy, the marketing effort has generated significant online buzz for the film, which has been performing well at the box office. It is ironic that the director, Alex Garland, previously explored the dangers of AI in his film "Ex Machina. "


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