LAS VEGAS — March 18, 2025 — At the Adobe Summit, the company introduced a range of product innovations designed to enhance Customer Experience Orchestration (CXO) in the AI era. This new approach builds on Customer Experience Management, offering large-scale personalization through seamless and interconnected customer interactions, advanced by generative and agentic AI. These innovations are powered by Adobe’s AI Platform, which integrates AI agents and models across Adobe and third-party ecosystems, along with secure first-party data insights. The Adobe Experience Platform combines customer experience data with AI orchestration, facilitating unified marketing and creative strategies for personalized experiences at scale. New capabilities include the Adobe Experience Platform (AEP) Agent Orchestrator, enabling businesses to manage AI agents across various platforms, enhancing workflow efficiency. Adobe's generative AI platform is being expanded with tools to streamline content production, including new offerings in Adobe GenStudio and Firefly Services that optimize the content supply chain. Anil Chakravarthy, Adobe's president of Digital Experience Business, emphasized that Adobe is positioned to help companies leverage creativity, marketing, and AI for true one-to-one personalization. The Adobe Experience Cloud, which integrates analytics, targeting, and content management, supports CXO by powering over a trillion customer experiences annually. Notable brands, such as Coca-Cola, Delta Air Lines, and Sony PlayStation, rely on Adobe to enhance their digital business and customer experiences. **New Features & Partnerships:** 1. **Agent Orchestrator:** A single platform for managing AI agents to improve productivity across Adobe applications and external systems. 2.

**Brand Concierge:** Helps guide consumers through purchase decisions using immersive, conversational experiences. 3. **GenStudio Foundation:** A comprehensive solution for managing content supply chains, offering a unified interface for campaign planning and execution. 4. **Content Analytics:** Enables businesses to measure content performance and make adjustments for optimal engagement. In addition to enhancing content management, Adobe also announced partnerships with firms like Acxiom, Amazon Web Services, and Microsoft to enhance interoperability among AI agents. Adobe's new strategic offerings aim to create unified customer experiences, including tools for experimentation and B2B solutions that personalize interactions. The partnership with Publicis Groupe will integrate Adobe Firefly across their capabilities. **Forward-Looking Statements:** This press release includes forward-looking statements regarding Adobe’s future capabilities and innovations, which involve various risks and uncertainties. These risks may lead to actual outcomes differing from expectations, including challenges related to AI development, competition, and maintaining customer relationships. For further details on these risks, please refer to Adobe's recent SEC filings.