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Aug. 16, 2025, 6:25 a.m.
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Agentic SDRs by MarketsandMarkets Revolutionize B2B Sales with Autonomous AI Sales Development

Brief news summary

MarketsandMarkets™ has introduced Agentic SDRs within its AI-driven SalesPlay AI Sales Hub, revolutionizing B2B sales development. These autonomous AI sales representatives significantly scale outreach, cutting costs by up to 83% while engaging prospects continuously without human limits. Unlike traditional automation, Agentic SDRs make real-time decisions, adapt strategies, and learn from interactions. Key features include autonomous prospect research using over 50 premium data sources, intelligent multi-channel conversation management across email, LinkedIn, and chat powered by advanced natural language processing, plus seamless CRM integration for easy deployment. Beta users reported a 391% boost in lead response speed alongside major cost savings. Leveraging SalesPlay’s seven specialized AI Agents and robust data, this innovation marks a new era of fully autonomous, scalable B2B sales engagement, giving businesses a competitive advantage throughout the sales cycle.

Delray Beach, FL, Aug. 15, 2025 (GLOBE NEWSWIRE) — MarketsandMarkets™ has unveiled Agentic SDRs, a revolutionary new feature within its previously launched SalesPlay AI Sales Hub. This innovation enables B2B sales teams to scale sales development beyond human constraints—achieving measurable outcomes, cutting costs by up to 83%, and engaging prospects autonomously around the clock. Initially introduced as a comprehensive AI-driven sales intelligence platform, the SalesPlay AI Sales Hub has already revolutionized how companies implement B2B sales strategies.

With the addition of Agentic SDRs, SalesPlay advances from traditional sales automation to fully autonomous sales engagement. Unlike conventional solutions limited to preset scripts, Agentic SDRs function as independent AI sales development representatives—making real-time decisions, instantly adapting tactics, and continuously learning from every interaction to enhance performance. Key Features of Agentic SDRs - Autonomous Prospect Research: AI agents independently collect data from over 50 premium sources. - Intelligent Conversation Management: Human-like interactions across email, LinkedIn, and chat powered by advanced natural language processing. - Real-Time Decision Making: Adaptive reasoning engines evaluate responses and modify outreach dynamically. - 24/7 Availability: Continuous operation across time zones ensures no lead is missed. - Self-Learning Optimization: Machine learning refines efficiency based on past results. “We’re experiencing a fundamental shift in how B2B sales teams function, ” said the Product Lead at MarketsandMarkets™. “Agentic SDRs do more than automate—they think, adapt, and execute with the strategic expertise of top human performers, but at unlimited scale. ” Early beta users have reported lead response times improved by 391% and sales development costs reduced by 83% compared to human-only teams. Seamless Integration Agentic SDRs integrate smoothly with current CRM and sales management systems, facilitating quick adoption without interrupting established workflows. About MarketsandMarkets™ SalesPlay SalesPlay is the world’s first AI-powered sales intelligence platform, delivering up to threefold productivity improvements through seven specialized AI Agents. Leveraging MarketsandMarkets’ unique intelligence and premium data sources, SalesPlay equips B2B teams with a competitive advantage throughout every stage of the sales process. Book a Demo today to discover the future of autonomous sales development.


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