AI technology is contributing to the global threat of election disinformation by making it easier for individuals to create convincing fake content aimed at deceiving voters. Previously, creating fake images, videos, or audio required extensive resources, but now, free or low-cost generative AI services allow the creation of high-quality "deepfakes" with just text input. This has led to a rise in AI deepfakes associated with elections in Europe and Asia. The concern is no longer whether AI deepfakes could impact elections, but rather how influential they will be. It poses a challenge to democracy as AI deepfakes can manipulate a candidate's image and influence voters, eroding public trust in what they see and hear.
Finding the perpetrators behind AI deepfakes is difficult, and governments and companies are currently ill-equipped to combat this issue. While some tech companies have signed agreements to prevent AI disruption in elections, limiting deepfakes on apps like Telegram remains challenging. Efforts to curb AI deepfakes may have unintended consequences, such as infringing on political commentary. Additionally, candidates themselves might try to deceive voters by claiming that negative situations were fabricated by AI. Overall, the proliferation of AI deepfakes creates a challenging environment for democracy.
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