Salesforce is predicting a record-breaking Cyber Week for the global retail market, with total sales projected to reach an unprecedented $334 billion worldwide. This figure represents a 6% increase compared to last year, highlighting the ongoing growth and significance of the holiday shopping season on a global scale. In the United States, sales are also expected to increase, reaching $78 billion—a 3% rise year over year. A notable trend within these forecasts is the rapid adoption of artificial intelligence (AI) agents. Salesforce reports that AI technology will play a role in over one in five global sales transactions during Cyber Week, accounting for approximately $73 billion in sales. This surge underscores AI’s expanding influence in shaping consumer behavior, enhancing the shopping experience, and assisting customers with their purchasing decisions. Mobile commerce continues to dominate Cyber Week, closely linked to the surge in AI tools. The Salesforce Shopping Index, which compiles data from various sources and tracks the behavior of over 1. 5 billion shoppers worldwide across 1. 5 trillion page views, estimates that mobile devices will generate 70% of all Cyber Week sales and represent 80% of online shopping traffic. This highlights mobile platforms as essential channels for capturing consumer interest and facilitating purchases. Additionally, mobile wallets are increasingly favored as a payment method during Cyber Week.

It is expected that one-quarter of all transactions during this period will be completed using mobile wallets, reflecting a growing shift toward seamless and secure payment options within the digital marketplace. Caila Schwartz, Director of Consumer Insights and Strategy at Salesforce, remarked on these developments, stating, “Digital traffic has skyrocketed, indicating shoppers are engaging early to see what’s new and build out their wish lists. ” This insight reveals that consumers are beginning their holiday shopping earlier each year, leveraging digital platforms not only to research products but also to plan purchases and capitalize on Cyber Week deals. The integration of AI and advancements in mobile commerce are transforming retail, offering brands and retailers new opportunities to connect meaningfully with consumers. AI agents personalize the shopping journey by providing tailored recommendations, improving customer service through chatbots, and simplifying the purchasing process. Meanwhile, widespread mobile device use ensures shoppers can browse and buy conveniently from anywhere, making Cyber Week increasingly vital for e-commerce success. As digital holiday shopping continues to grow, retailers must adapt to evolving consumer expectations, catering to tech-savvy shoppers seeking efficient, customized experiences. Salesforce’s optimistic sales forecasts underline Cyber Week’s crucial role in driving global commerce and highlight the transformative impact AI and mobile technologies will have on the retail sector’s future. Industry experts predict these trends will redefine consumer behavior during peak shopping periods and influence marketing strategies, inventory management, and customer engagement beyond the holiday season. With billions of dollars at stake, understanding and leveraging AI agents and mobile commerce will be essential for retailers aiming to maximize Cyber Week results and build enduring customer relationships.