Brief news summary

Many businesses are adopting AI technologies without considering the actual benefits they offer. However, General Motors (GM) has successfully integrated AI and machine learning tools into its motorsport programs, specifically in NASCAR, IndyCar, and sportscar racing. Rather than replacing humans, GM sees AI as a tool to support experts in making cars go faster. GM has developed various applications, such as real-time audio transcription to analyze radio communications during races. Additionally, GM has created an image analysis tool to quickly process trackside photographs, providing valuable information to engineers within seconds. These tools have proven to be beneficial in making quick decisions during races, improving performance, and avoiding pit stops unnecessarily. AI is effectively used to analyze data from different sources, such as car telemetry, voice comms, timing and scoring data, and photographs, enabling GM to gain valuable insights and enhance its motorsport strategies.