lang icon En
July 26, 2024, 11:27 a.m.
4710

General Motors Enhances Racing Performance with AI and Machine Learning

Brief news summary

Many businesses are adopting AI technologies without considering the actual benefits they offer. However, General Motors (GM) has successfully integrated AI and machine learning tools into its motorsport programs, specifically in NASCAR, IndyCar, and sportscar racing. Rather than replacing humans, GM sees AI as a tool to support experts in making cars go faster. GM has developed various applications, such as real-time audio transcription to analyze radio communications during races. Additionally, GM has created an image analysis tool to quickly process trackside photographs, providing valuable information to engineers within seconds. These tools have proven to be beneficial in making quick decisions during races, improving performance, and avoiding pit stops unnecessarily. AI is effectively used to analyze data from different sources, such as car telemetry, voice comms, timing and scoring data, and photographs, enabling GM to gain valuable insights and enhance its motorsport strategies.

Many businesses are using AI for the sake of hype rather than actual operational benefits. General Motors (GM) has implemented AI and machine learning tools to enhance their performance in NASCAR, sportscar racing, and IndyCar. GM's focus is on supporting human experts rather than replacing them. They have developed real-time audio transcription tools to quickly analyze radio communications during races, freeing up personnel for more important tasks.

GM has also built tools to analyze trackside photographs, providing engineers with valuable information to enhance car performance. Additionally, GM uses AI to analyze drivers' conversations to infer track conditions and adjust strategy accordingly. GM constantly evolves and trains its AI models during races to make real-time predictions.


Watch video about

General Motors Enhances Racing Performance with AI and Machine Learning

Try our premium solution and start getting clients — at no cost to you

I'm your Content Creator.
Let’s make a post or video and publish it on any social media — ready?

Language

Hot news

Feb. 7, 2026, 9:18 a.m.

Trump says he 'didn't see' part of video with rac…

Twelve hours ago, US President Donald Trump stated he did not see the racist clip depicting Barack and Michelle Obama as apes in a social media video he shared, which included claims of voter fraud in the 2020 election.

Feb. 7, 2026, 9:15 a.m.

“Get Found” Author Matt Diamante Joins Top SEO Cr…

On February 6, 2026, three leading SEO creators—Matt Diamante, Jake Tlapek, and Edward Sturm—joined forces for a comprehensive two-hour discussion on agency growth, social SEO, press releases, AI-driven workflows, and effective strategies shaping SEO success in 2025.

Feb. 7, 2026, 5:26 a.m.

Semrush Evolves into AI-Powered Marketing Platform

Semrush, traditionally recognized as a leading SEO platform, has notably expanded its capabilities by integrating advanced artificial intelligence technologies, evolving into a comprehensive AI-powered marketing suite.

Feb. 7, 2026, 5:13 a.m.

AI in Video Games: Enhancing Realism and Player E…

Artificial intelligence is revolutionizing the video game industry, heralding a new era of immersive and adaptive gameplay.

Feb. 7, 2026, 5:10 a.m.

Paramount Pictures Criticized for AI-Generated Fi…

Paramount Pictures recently faced backlash after releasing an Instagram video promoting their film 'Novocaine' that featured AI-generated scripting and narration.

Feb. 6, 2026, 1:25 p.m.

Evertune AI Raises $15M in Series A Funding

Evertune AI, a New York-based company focusing on artificial intelligence marketing technology, has successfully raised $15 million in Series A funding.

Feb. 6, 2026, 1:21 p.m.

Ahrefs Enhances SEO Platform with AI-Powered Tools

Ahrefs, a premier provider of SEO tools and services, has notably expanded its artificial intelligence capabilities from 2025 to 2026.

All news

AI Company

Launch your AI-powered team to automate Marketing, Sales & Growth

and get clients on autopilot — from social media and search engines. No ads needed

Begin getting your first leads today