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Xayeysiiyaasha waxay dalbanayaan hufnaan tiknoolajiyada badbaadada sumadda ee DoubleVerify iyo Integral Ad Science
Xayeysiiyaasha waxaa ka naxdin laheyd natiijooyinka warbixin ay ku sameysay Adalytics, taas oo muujineysay dhibaatooyin ku saabsan adeegyada DoubleVerify (DV) iyo Integral Ad Science (IAS). DV iyo IAS waxay isku difaaceen iyagoo weeraray habka loo maro warbixinta. Si kastaba ha ahaatee, ilo warshadeed waxay la heshiiyeen natiijooyinka warbixinta waxayna muujiyeen walaac ku saabsan hufnaan la’aanta DV iyo IAS. Xayeysiiyaasha iyo khubaradu waxay codsadeen in la bixiyo macluumaad dheeraad ah oo ku saabsan sida tiknoolajiyada badbaadada sumadda loo adeegsado, habka loo falanqeeyo badbaadada bogga, iyo sida loo daweeyo waxyaabaha ay sameeyaan isticmaalayaasha. Hufnaanta ayaa muhiim u ah dhisidda kalsoonida aaladaha badbaadada sumadda.
Khubaradu waxay soo jeediyeen in shirkadaha cabbiraadda ay bixiyaan xog faahfaahsan oo ku saabsan saxnimada kala soocidda heerka bogga iyo inay wax ka qabtaan dhibaatooyinka suuragalka ah sida URLs aan la kala soocin. Diiradda waa in laga leexiyo liisaska xanibaadda oo loo wareejiyaa farsamooyinka sifeynta horumarsan. Seekr, oo ah shirkad sifeeya waxyaabaha waxyeelada leh, waxay si gaar ah u muhiim siisaa hufnaanta iyadoo dhamaan waxyaabaha ay bixiso u diyaarineysa dib u eegis iyo bixinta dhibco faahfaahsan, kala soocista, iyo sharaxaada calamada. Hufnaantu waxay kaliya hagaajineysaa kalsoonida laakiin sidoo kale waxay sahlaysaa sameynta go’aanno ganacsi oo wanaagsan.
Brief news summary
Shirkadaha xaqiijinta xayeysiiska DV iyo IAS waxay isku difaaceen eedaymo ka yimid warbixinta Adalytics, taas oo su'aal ka keentay saxnaanta aaladahooda badbaadada sumadda. Labada shirkadoodba waxay dhaleeceeyeen habka loo sameeyay warbixinta, laakiin dadka ku jira warshadaha ayaa sheegay in natiijooyinku yihiin sax. Xayeysiiyaasha iyo khubaradu waxay ugu baaqeen DV iyo IAS inay muujiyaan hufnaan weyn si ay uga jawaabaan walaacyada ku saabsan kalsoonida iyo waxtarka aaladahooda AI. Shirkadaha cabbiraadda waa inay bixiyaan xog faahfaahsan oo ku saabsan kala soocidda heerka bogga iyo inay wax ka qabtaan dhibaatooyinka sida URLs aan la kala soocin iyo saadaalinta khaldan, sida uu sheegay Rocky Moss, agaasimaha guud ee DeepSee.io. Xadka u dhexeeya badbaadada sumadda iyo badbaadada isticmaalaha waa mid isku milmaya, sida uu sheegay Tiffany Xingyu Wang, aasaasihii Oasis Consortium, oo u ololeeya qalabka ka wanaagsan labada aagba. Seekr, oo ah madal AI ku shaqeysa oo kormeeraysa waxyaabaha ku jira, waxay xoog saaraysaa hufnaanta iyadoo dhamaan waxyaabaha, dhibcaha iyo calaamadaynta u diyaarineysa dib u eegis.
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