Sanadihii u dambeeyay, sirdoonka macmalka ah (AI) ayaa kacaamiyay suuqgeynta, taas oo u oggolaanaysa shirkadaha waaweyn inay hagaajiyaan xeeladaha iyo inay gaaraan faa'iidooyin waaweyn oo maalgashi ah. Iyagoo ka faa'iideystan teknoolojiyadaha AI ee horumarsan, ganacsiyadu waxay bedelayaan xiriirka macmiilka, shakhsiyeeyaan waxyaabaha, iyo kor u qaadaan waxtarka suuqgeynta. Tusaale muhiim ah waa Coca-Cola, oo hirgelisay habka AI ee wax ka beddelka nuxurka si loo habeeyo qoraallada warbaahinta bulshada ee loogu talagalay dhagaystayaasha gaarka ah. Istaraatiijkadani waxay keentay 870% koror aan caadi ahayn oo ku tempted xiriirka bulshada iyo 2% koror ah oo ku saabsan iibka, taas oo muujinaysa awooda AI ee kor u qaadista xiriirka macmiilka iyo kicinta dakhliga. Sidoo kale, Netflix ayaa hormuud ka ah isticmaalka AI si loo sii hagaajiyo suuqgeynta iyo ilaalinta macmiisha iyada oo loo marayo mishiinka talo-bixinta, kaas oo saameeya qiyaastii 80% waxyaabaha laga daawado barnaamijka. Tani waxay shakhsiyeeysa khibradda daawadayaasha waxayna yaraysaa heerka joojinta, si weynna u kordhisaa qiimaha nolosha ee macaamiisha, taas oo muujinaysa doorka muhiimka ah ee AI ee suuqgeynta casriga ah. Hay'adaha maaliyadda sida JP Morgan ayaa sidoo kale qaadanaya AI, waxayna u adeegsanayaan inay abuuraan qoraallo xayeysiis ah oo si weyn u hagaajiya gaarsiinta. Ololahooda ku saleysan AI ayaa gaaray koror 450% ah oo ku saabsan heerka gujisida, taas oo muujinaysa waxtarka AI ee abuurista fariimaha gaar ah ee kordhiya heerka beddelka iyo guusha ololaha. Wada jir ahaan, kiisaskan waxay muujinayaan saameynta beddelka ah ee AI ee qeybo kala duwan.
AI waxay u suurta galisaa shirkadaha inay si sax ah u falanqeeyaan xogta, saadaaliyaan hab-dhaqanka macaamiisha, iyo inay bixiyaan khibrado shakhsiyeed oo dhiirigeliya xiriirka iyo daacadnimada. Automate-ka iyo optimize-ka abuurista nuxurka, faafinta, iyo bartilmaameedka ayaa si weyn u beddelay qaababka suuqgeynta dhaqameed. Intaa waxaa dheer, AI waxay u oggolaanaysaa suuqgeeyayaasha inay si joogto ah u hagaajiyaan xeeladaha iyagoo ku saleynaya cabbirrada waxqabadka iyo ra'yi celinta macaamiisha, taas oo ka dhigaysa ololayaasha kuwo isbeddelaya oo la jaanqaadaya xaaladaha suuqa. Horumarrada la arkay sida xiriirka bulshada, iibka, ilaalinta macaamiisha, iyo heerarka gujisida ee Coca-Cola, Netflix, iyo JP Morgan ayaa muujinaya awooda AI. Sida tiknoolojiyada AI ay horumarto, doorkeeda suuqgeynta ayaa sii ballaarin doona, iyadoo la siinayo aalado horumarsan oo loogu talagalay qaybinta macaamiisha, falanqaynta dareenka, iyo saadaalinta mustaqbalka. Shirkadaha maalgashanaya suuqgeynta ku saleysan AI waxay fursad u haystaan inay helaan faa'iido tartan oo dheeraad ah iyadoo la siinayo khibrado aad u relevanteh, si wax ku ool ah loo qoondeeyo kheyraadka, iyo in la gaaro dakhli joogto ah. Gebogebadii, adeegsigii istaraatiijiga ah ee AI ee suuqgeynta ayaa beddelaya warshadaha adduunka oo dhan. Guulaha Coca-Cola ee shakhsiyeeynta nuxurka, habka talo-bixinta ee Netflix, iyo qoraalada xayeysiiska ee AI-yaal ah ee JP Morgan ayaa muujinaya sida AI ay u horseedi karto koror la yaab leh, xoojinta xiriirka macmiilka, iyo keenista natiijooyin ganacsi oo la cabbiri karo oo ku jira deegaan dhijitaal ah oo sii xoogeysanaya oo xog-ku saleysan.
Sida AI u Bedelayso Suuqgeynta: Sheekooyinka Guusha ee Coca-Cola, Netflix, iyo JP Morgan
Amazon ayaa shaacisay guud ahaan iibka saafiga ah ee rubauc, oo gaaray $180.2 billion, taas oo muujineysa koror 13 boqolkiiba ah marka la barbardhigo sannadkii hore, kaas oo aad u xooggan dhammaan ololaha caqliga artificial-ka ee ka socda hawlaheeda ku salaysan Seattle.
Dabaygii xagaaga ee Olombikada Paris, Mack McConnell wuxuu ogaaday in raadinta si aasaasi ah u beddeshay markii waalidkiis si madax banaan u adeegsadeen ChatGPT si ay u qorsheeyaan maalintooda, iyadoo AI-gu ku soo jeediyey shirkado dalxiis, maqaayado, iyo meelaha loo dalxiisto—ganacsiyo helaya aragti gaar ah oo aan horay loo arkin.
Isdhexgalka Artificial Intelligence (AI) ee suuqgeynta warbaahinta bulshada (SMM) si dhaqso leh ayuu u beddelaya xayeysiisyada dijitaalka ah iyo ka qayb-galka isticmaalayaasha, iyadoo la mareynayo horumarka ku yimaada aragga kombuyuutarka, habka luqadda dabiiciga ah (NLP), iyo saadaalinta xogta.
Meta Platforms Inc.
HIMSS' Rob Havasy iyo PMI's Karla Eidem ayaa adkeynaya in hay'adaha daryeelka caafimaadka ay u baahan yihiin inay dejistaan yoolal si sax ah loo qeexay iyo maamul xog oo xoogan kahor inta aysan horumarin qalabka AI.
Wix, oo ah madal hormuud u ah abuurida iyo maamulida website-yada, ayaa soo bandhigtay astaanta cusub ee loogu magacdaray AI Visibility Overview, oo loogu talagalay inay ka caawiso leeyihiin website-yada inay fahmaan sida ay uga muuqdaan natiijooyinka raadinta ee laga soo saaray AI.
Sirdoonka artificial (AI) ayaa si degdeg ah u beddelaya muuqaalka suuqgeynta, si aasaasi ah u beddelaya sida xirfadlayaashu u naqshadeeyaan ololaha iyo sida ay ula macaamilaan macaamiisha.
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