Salesforce’s analysis of the 2025 Cyber Week shopping period reveals record global retail sales totaling $336. 6 billion, marking a 7% increase from the previous year. The United States contributed $79. 6 billion, a 5% year-over-year rise. A key insight from the report is the growing impact of artificial intelligence (AI) in retail—AI and AI-powered agents influenced 20% of all global orders, equating to approximately $67 billion in sales by providing personalized recommendations and advanced conversational customer service. Retailers using Salesforce’s Agentforce platform, which harnesses AI, experienced sales growth 32% faster than those without such technology, underscoring AI’s competitive advantage in optimizing sales and customer interaction. Mobile commerce firmly dominated as the primary shopping channel, accounting for 70% of all online orders worldwide during Cyber Week. This trend highlights consumers’ preference for seamless mobile experiences, urging retailers to prioritize mobile-friendly platforms. AI agents significantly enhanced customer service with a 55% week-over-week increase in service conversations, automating routine tasks to ease staff workloads and improve response efficiency, thus boosting customer satisfaction. Salesforce’s findings depict a retail landscape rapidly transformed by technological advancements and evolving consumer behaviors. AI integration in marketing, sales, and support is reshaping shopper engagement during peak seasons, driving sales, personalization, and operational efficiency to unprecedented levels. The report signals a new era where AI adoption shifts from optional to essential for retailers aiming to thrive amid intense competition.

With mobile commerce dominating orders, businesses must leverage technology that offers immediacy, customization, and convenience. Retailers not employing advanced AI tools risk lagging behind as consumers demand swift, intuitive, and tailored experiences. Success with AI platforms like Agentforce is becoming a key factor in attracting and retaining customers during critical shopping periods. Looking ahead, AI’s ongoing evolution promises even greater opportunities for retailers to analyze customer data, forecast demand, personalize promotions in real time, and optimize logistics and inventory management. These improvements are expected to sustain growth beyond Cyber Week throughout the year. In conclusion, Salesforce’s 2025 Cyber Week report illustrates an industry transformed by AI and mobile commerce. The historic $336. 6 billion sales figure underscores both strong consumer enthusiasm and the power of innovative technologies to help retailers meet and exceed expectations. Continued investment in AI capabilities and mobile-first strategies will be vital for ongoing success and innovation in a rapidly changing retail environment.