Samsung has experienced strong demand for its products during India's festive season, fueled by the company's AI integration across its key product lines. Consumers have welcomed the AI improvements Samsung incorporated into its products, resulting in a robust start to the company’s sales during this period. Samsung reports a significant surge in sales this season Samsung India revealed that sales of its premium smartphones, all featuring advanced Galaxy AI capabilities, reached record highs during the Navratri and Dussehra festivals. The Galaxy Z Fold 7, which has been performing exceptionally well across the market, led the sales, along with the Galaxy S25 series. Additionally, the Galaxy S24 series has also enjoyed strong demand nationwide. The company is optimistic that premium segment sales will continue to grow as the Diwali festival approaches. Recently, Samsung introduced numerous deals across its product categories, including smartphones and home appliances, aiming to maximize shopping demand throughout the festive season. Moreover, the government's recent reduction in sales tax rates has boosted sales of Samsung TVs larger than 32 inches.
The company reported a twofold increase in sales of its premium Vision AI-powered Neo QLED and OLED TVs compared to the same period last year. Home appliances also saw considerable demand, with washing machines, refrigerators, and air conditioners recording a 1. 3 times growth compared to the previous year’s festive season. Samsung supported these sales with attractive offers and discounts across its home appliance range.
Samsung Reports Record Sales Surge in India’s Festive Season Fueled by AI Integration
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