The dangers of AI deepfakes in the upcoming 2024 presidential election are causing concern among experts and officials. These manipulated videos created using artificial intelligence have the potential to further erode truth and destabilize the electorate. Examples of deepfakes featuring political figures have already caused chaos and confusion. In response, various measures are being taken, such as investigations into deepfake robocalls, warnings to voters, and the passing of bills to restrict the use of deepfake technology in campaign communications. As a demonstration of the technology's capabilities, a news organization in Arizona published deepfake videos of a prominent congressional candidate, drawing attention to the need for vigilance and critical thinking when encountering such content.
While the videos received significant views, they also prompted a cease-and-desist letter from the real candidate, who found them objectionable. The news organization is considering its response and views the deepfakes as educational tools to help readers detect future manipulations. Experts emphasize the importance of differentiating between genuine and manipulated content and the concern that everything is becoming suspect. Researchers are developing software to detect deepfakes, but the technology is evolving, making it increasingly difficult to identify fake videos.
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An original version of this article appeared in CNBC's Inside Wealth newsletter, written by Robert Frank, which serves as a weekly resource for high-net-worth investors and consumers.
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