London-based model Alexsandrah has a digital twin created by artificial intelligence (AI) technology. The AI version of Alexsandrah has been used as a stand-in for the real-life model in a photo shoot, and she receives credit and compensation whenever the digital twin is utilized. The use of AI in fashion modeling is seen as a way to increase diversity and reduce fashion waste, as well as save costs for companies. However, critics argue that the rise of digital models may lead to job displacement for human models and other professionals in the industry. Concerns about racial representation and marginalization of models of color have also been raised.

Some retailers have experimented with AI-generated models, but others have clarified that they still value live models and diversity. While AI modeling creates new job opportunities, there are concerns about consent and fair compensation for using models' images. The Model Alliance is pushing for legislation to protect fashion workers and regulate the use of AI replicas. Overall, AI has the potential to open doors for models of color, but ethical considerations and legal regulations are necessary to ensure the industry's fairness and inclusivity.