The rapid emergence of AI-generated videos on social media platforms marks a significant trend in today’s digital landscape. Increasingly, users share videos created using artificial intelligence technologies, including deepfake recreations of celebrities and entirely new content produced from text prompts. This innovation has transformed content production and consumption, attracting attention from both the public and experts. These videos rely on advanced algorithms and machine learning to produce highly realistic visuals, sometimes indistinguishable from real footage. Deepfakes, a subset of AI videos, manipulate or swap faces in existing media, often featuring well-known figures, while other AI tools generate wholly original content based on descriptive language, expanding digital storytelling in unprecedented ways. Platforms like TikTok, Instagram, and Twitter have seen a surge in AI-generated videos, sparking debate about creativity and authenticity in the digital era. Supporters view AI-driven art and videos as novel, exciting modes of expression that assist creators by automating tasks, enabling rapid idea prototyping, and exploring artistic styles beyond human limits. AI also democratizes creativity by lowering barriers to content creation and broadening diverse participation in digital media. However, critics raise ethical and societal concerns. Deepfakes pose risks of misinformation and deception, with realistic portrayals of individuals doing or saying false things that threaten privacy, reputation, and public trust.

Issues of consent and copyright arise when people’s likenesses are used without permission to fabricate content. There is also apprehension about authenticity, as AI’s growing creative role may overshadow the human qualities—emotions, experiences, perspectives—that define traditional art. Furthermore, AI-generated material’s efficiency challenges content creators struggling to compete. As AI technology advances and becomes more accessible, experts anticipate increased prevalence of AI-generated videos on social media, prompting ongoing debates on AI’s cultural and communicative roles. Policymakers, technologists, and society must address regulatory, ethical, and literacy challenges to mitigate harms while leveraging AI’s creative benefits. Educational efforts teaching users to critically assess digital content and identify manipulations are essential for fostering informed online communities. Concurrently, developers and platforms are investing in detection technologies and clearer labeling of AI-generated content to promote transparency and accountability. In summary, the rise of AI-generated videos represents a pivotal development in digital media’s evolution. While enabling innovative artistic opportunities, it challenges norms around truth, originality, and responsibility. Balanced approaches that nurture creativity and uphold ethical standards will be crucial as society adapts to this transformative digital reality.