Artificial intelligence (AI) has become a significant topic in Hollywood and was highlighted during a panel at the Red Sea International Film Festival. The session titled "Can AI be a creative partner?" featured speakers such as Chris Jacquemin from WME, Diana Williams from Kinetic Energy Entertainment, and Jennifer Howell from Deep Voodoo. The discussion focused on AI's impact on the entertainment industry, its opportunities and challenges, and how AI could affect creative jobs. Although no major AI-driven films have been released yet, interest in AI from studios has grown significantly, with productions already underway. Deep Voodoo has utilized AI technology for creative projects such as the YouTube series Sassy Justice and a Kendrick Lamar music video, demonstrating AI's capability to replace faces in video content. Panelists generally viewed AI positively, seeing it as a tool to expedite production processes and empower creative roles. Howell described AI as a storytelling tool that enhances creativity and cost-effectiveness, while Jacquemin referred to it as a "co-pilot tool" for early creative processes.

However, they stressed that AI would not necessarily improve the quality of creative works without human artistic vision. The discussion touched on potential job shifts in Hollywood rather than job losses, with roles evolving as technology advances. For example, Howell mentioned the emergence of new roles like deepfake artists. Jacquemin suggested that AI could democratize creative production, similar to the impact of YouTube's creation on storytelling. Williams noted that the economic impact of AI's time-saving benefits is still unfolding. Intellectual property and copyrights remain crucial for studios, ensuring licensed data guides projects. The session began with an AI-generated video, showcasing the technology's capabilities.