Marketers are increasingly using AI to streamline workflows, improve content quality, and save time. Despite rapid adoption, issues around ethics, transparency, and dependence persist. This report examines the current uses of AI in marketing, key tools, and upcoming challenges. **Key AI Marketing Statistics:** - 75% of PR professionals utilize generative AI. - Brainstorming is the most common AI application in PR. - ChatGPT is used by 77. 8% of Substack publishers. - 93% of PR professionals say AI speeds up their work. - 40% of companies lack AI training programs for employees. **AI Adoption in Marketing:** Generative AI use among PR professionals nearly tripled from 28% in 2023 to 75% projected in 2025, with an additional 13% planning to adopt it. Opposition dropped from 15% in 2023 to just 6%. Within publishing, 51% use AI daily, 34% weekly, and 29% began using AI within the last six months. **Common AI Tasks in PR:** Brainstorming ideas leads at 82%, followed by writing initial drafts (72%) and editing them (70%). Additional uses include research and social media copywriting (both 59%), press releases and pitches (51% each), while only 16% use AI for image creation. On average, PR professionals engage in five different AI-assisted tasks, up from three in 2024. Most (89%) always edit AI-generated content, though the extent varies.

Among Substack publishers, AI is widely used for research (65%), ideation (56%), writing help (49%), and image generation (41%). ChatGPT dominates (77. 8%), followed by Claude, Grammarly, and Gemini—all over 20%. **Reasons for Using AI:** AI accelerates workflows, as confirmed by 93% of PR pros, with 71% expecting it to reduce workloads and allow more focus on strategic work. Time saved can reach about five hours weekly. Additionally, 78% believe AI improves work quality. **Policies and Training:** Despite AI’s increasing role, over half of PR professionals report no formal company AI guidelines, though this improved from 72% lacking policies in 2024 to 55% in 2025. Approximately 17% plan to introduce policies. AI training availability rose to 35%, yet 40% of companies still provide no training. **Concerns and Divides:** Among Substack publishers, 57% consider AI extremely or very valuable, and 24% somewhat valuable. Major concerns include ethics (76%), reluctance to rely on AI (52%), and data privacy (37%). Views differ: 30% of current AI users foresee significant future benefits, while over 40% of non-users expect negative effects. **Summary:** AI is deeply embedded in marketing workflows with widespread, growing uptake. Its role is expanding across numerous tasks, boosting efficiency and quality, but ethical issues and uneven corporate preparedness remain challenges as adoption continues to accelerate.