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NoneCompass, the largest brokerage in the US, has invested more than $1 billion in technology to support its 30, 000 agents. The investments include tools such as "Likely to Sell, " an AI-based tool that analyzes leads and predicts potential sellers, and Compass AI, a chatbot tool to assist with writing listings and marketing materials. The company aims to help agents grow their businesses and improve client experiences. While the real estate industry faces challenges in AI adoption, there is potential for significant value and disruption.
Companies like JLL and Higharc are also leveraging AI to improve operations and deliver better results. Prologis Ventures is using AI-enabled startups to enhance decision-making in real estate, while Augmenta automates the design process for electrical systems. Overall, AI is seen as a valuable tool to drive efficiency and innovation in the real estate sector.
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