Google Search is both a marvel and a frustration due to its inefficiency. At its core, it doesn't provide direct knowledge but rather guides you to potential sources, which may or may not be useful. This collection of links can lead you into intriguing rabbit holes, sparking deep insights into unfamiliar debates. However, this approach can also make finding a straightforward fact challenging. The way we seek information online is quickly evolving. For nearly two years, major tech companies have been developing AI-powered search tools that promise to deliver direct knowledge and answers. Recently, OpenAI, Perplexity, and Google unveiled updates to their AI-driven search products, offering a clearer vision of the future of search. Over the past week, I tested these tools for research and everyday inquiries and shared my experiences in an article.

"These tools’ current versions surprised and occasionally impressed me, " I noted, "but even when they function flawlessly, I question if AI search is a wise pursuit. " AI-powered search aims to differ from Google's approach by providing information in a straightforward, easily digestible format, making searches quicker and more convenient. However, this comes at the cost of a deeply human experience. The joy of exploring rabbit holes and stumbling upon unexpected topics is part of what makes internet searching delightful. AI, much like the companies behind it, prioritizes efficiency and optimization. The charm of traditional Google searches, I reflected, lies in "accidentally discovering both clutter and treasure without ever planning to. AI search might limit such pathways to discovery and its driving force, curiosity. " The Death of Search By Matteo Wong Read the full article.