The battle between Macs and PCs has become interesting again, with Microsoft claiming to have tipped the scales in its favor. Microsoft's new category of AI PCs, called Copilot+ PCs, feature neural processing units (NPUs), a minimum of 16GB of RAM, and run Microsoft's Copilot AI assistant. This comes as the PC industry hopes for sustained sales growth after a period of decline. Microsoft believes it now has an edge over Apple in terms of performance and unique offerings.
Microsoft's Copilot+ PCs, powered by GPT-4o, aim to boost productivity and serve as a user's go-to assistant for various tasks. Microsoft also introduced Copilot Recall, which allows for easy searching of past content on a user's PC. The company claims that Copilot+ PCs running on Qualcomm's Snapdragon X Elite chip outperform Apple's MacBook Air with an M3 chip in terms of battery life, peak performance, and sustained multithread performance. However, Apple is expected to announce its own AI apps and services at its annual WWDC event and may introduce new chips that surpass Qualcomm's offerings.
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Online platforms are increasingly relying on artificial intelligence (AI) to moderate video content as they strive to curb the spread of harmful or misleading videos.
In 2025, Microsoft and Google both issued new guidance emphasizing that traditional SEO principles remain crucial for maintaining visibility within AI-powered search results.
Disney has announced a groundbreaking partnership with OpenAI, marking a major milestone as the first significant content licensing partner for OpenAI’s new social video platform, Sora.
Dive Brief: On December 11, Meta introduced new AI-powered tools designed to help brands more easily discover and convert existing organic content on Facebook and Instagram into partnership ads, according to information shared with Marketing Dive
Transcend, a prominent manufacturer of memory and storage products, has recently informed its customers about ongoing shipment delays caused by shortages of components from major industry suppliers Samsung and SanDisk.
Salesforce CEO Marc Benioff has suggested that the company may revert to a seat-based pricing model for its agentic AI offerings after testing usage-based and conversation-based pricing structures.
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