The battle between Macs and PCs has become interesting again, with Microsoft claiming to have tipped the scales in its favor. Microsoft's new category of AI PCs, called Copilot+ PCs, feature neural processing units (NPUs), a minimum of 16GB of RAM, and run Microsoft's Copilot AI assistant. This comes as the PC industry hopes for sustained sales growth after a period of decline. Microsoft believes it now has an edge over Apple in terms of performance and unique offerings.
Microsoft's Copilot+ PCs, powered by GPT-4o, aim to boost productivity and serve as a user's go-to assistant for various tasks. Microsoft also introduced Copilot Recall, which allows for easy searching of past content on a user's PC. The company claims that Copilot+ PCs running on Qualcomm's Snapdragon X Elite chip outperform Apple's MacBook Air with an M3 chip in terms of battery life, peak performance, and sustained multithread performance. However, Apple is expected to announce its own AI apps and services at its annual WWDC event and may introduce new chips that surpass Qualcomm's offerings.
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Date: January 2, 2026 Introduction Entering 2026, the fusion of artificial intelligence and marketing technology has shifted from experimentation to industrial-scale application
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