The battle between Macs and PCs has become interesting again, with Microsoft claiming to have tipped the scales in its favor. Microsoft's new category of AI PCs, called Copilot+ PCs, feature neural processing units (NPUs), a minimum of 16GB of RAM, and run Microsoft's Copilot AI assistant. This comes as the PC industry hopes for sustained sales growth after a period of decline. Microsoft believes it now has an edge over Apple in terms of performance and unique offerings.
Microsoft's Copilot+ PCs, powered by GPT-4o, aim to boost productivity and serve as a user's go-to assistant for various tasks. Microsoft also introduced Copilot Recall, which allows for easy searching of past content on a user's PC. The company claims that Copilot+ PCs running on Qualcomm's Snapdragon X Elite chip outperform Apple's MacBook Air with an M3 chip in terms of battery life, peak performance, and sustained multithread performance. However, Apple is expected to announce its own AI apps and services at its annual WWDC event and may introduce new chips that surpass Qualcomm's offerings.
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Amid the ongoing artificial intelligence (AI) boom, the supply chain for certain AI chip modules, particularly NAND flash memory chips, is under considerable strain, causing limited availability and disrupted delivery schedules.
TJC announced a follow-on investment in GrowthLoop, strengthening a financial partnership that began with TJC’s initial investment in 2022 as enterprises increasingly seek to modernize marketing through agentic AI and composable customer data infrastructure.
According to Barclays, Dell Technologies’ artificial intelligence server business is set to push its shares higher.
Artificial intelligence (AI) is rapidly transforming many industries, including digital marketing, particularly in search engine optimization (SEO).
Microsoft has recently revised its sales growth targets for its AI agent products, reflecting a cautious stance due to slower-than-expected market adoption.
In the fast-changing world of digital marketing, marketers are increasingly harnessing artificial intelligence to produce video content.
Game developers are increasingly utilizing advanced artificial intelligence (AI) technologies to create lifelike animations for non-playable characters (NPCs), greatly enhancing video game immersion.
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