NEW YORK — Traditional search engine optimization (SEO) tactics are quickly becoming less effective as artificial intelligence (AI) transforms how people search for information online. Real estate agents have typically depended on blog posts, neighborhood guides, and FAQs to rank well on Google and generate leads. However, since AI now delivers most informational queries swiftly, users no longer need to visit websites or conduct extensive research to get answers. To generate leads, real estate agents must target buyers and sellers who have a genuine intent to purchase or sell their homes. This group includes those actively looking for listings, affordability calculators, or a reliable professional. Because home sales involve legal, logistical, and emotional factors, users require access to listings, tools to assess affordability, and trustworthy agents.

Therefore, real estate professionals should concentrate on building trust and visibility through local expertise and audio and video content, while also optimizing for AI-driven platforms. Agents can offer precise information about neighborhoods, streets, school districts, and communities, which AI cannot easily replicate. Utilizing video and audio content enables agents to present themselves directly to potential buyers or sellers. It is crucial to make it simple for website visitors to contact you, provide clear calls to action, and respond promptly. Source: Inman (10/02/25) Bernheisel, Jeff