Artificial intelligence-driven marketing platform Bluefish has inaugurated its first headquarters in Manhattan’s Flatiron District, according to Commercial Observer. Bluefish, which assists Fortune 500 companies in analyzing their performance across AI-powered channels, has leased the entire eighth floor, spanning 17, 050 square feet, at Columbia Property Trust’s 315 Park Avenue South, the landlord confirmed. The company signed the lease and moved in late last month. SEE ALSO: San Francisco Office Demand Expected to Increase by 15% in 2026 A source familiar with the transaction told CO that the lease term is for seven and a half years, while another source noted the asking rent was $95 per square foot. This lease marks a relocation for Bluefish, which previously operated out of a coworking space. Founded in 2024 by Alex Sherman, Andrei Dunca, and Jing Feng, Bluefish is based in New York City. Ted Koltis, head of real estate at Columbia Property Trust, stated, “With Bluefish’s commitment, 315 Park Avenue South has solidified its status as a premier destination for innovative companies. The building hosts a vibrant ecosystem of technology and creative brands complemented by top-tier retailers at street level, fostering a collaborative and dynamic environment for growth. ” The deal was brokered by JLL’s Jamie Katcher and Sebastian Infante for Bluefish.

Columbia Property Trust was represented internally by Koltis and Maria Blake, along with Newmark’s Peter Shimkin, Jonathan Fanuzzi, and David Falk. JLL’s Infante told CO, “Bluefish required a space that mirrors the company’s maturity and expanding leadership in the enterprise AI space, while positioning it to attract and retain top talent. We conducted a targeted search and helped them secure a property conducive to their growth and market presence. ” Newmark declined to comment, and a Bluefish spokesperson did not immediately respond to requests for comment. Situated at the corner of East 24th Street and Park Avenue South, one block east of Madison Square Park and roughly three blocks from the iconic Flatiron Building, 315 Park Avenue South is a 20-story office tower. Bluefish’s new space features multiple private offices, a 14-person boardroom, two conference rooms, and capacity for over 80 workstations, according to the landlord. Other tenants in the building include AI platform Harvey, fintech company Cadre, financial software firm PitchBook, and tech giant Amazon. Retail outlets at the location comprise fitness chain Equinox, sandwich shop Counter Service, and health food restaurant Just Salad. Additionally, Boston-based bakery and cafe chain Tatte Bakery & Cafe plans to open its first New York City location at the base of 315 Park Avenue South later this year, the landlord added.