DAS Technology, a leader in automotive consumer engagement and sponsor of the 2026 J. D. Power Auto Summit, announced three major AI-native advancements to its Customer Experience (CX) Platform: Power AI Search version X, a reputation and search visibility solution tailored for emerging AI search experiences; Smart Quote AI version X, a next-generation AI-enabled lead response system; and AI Video Inventory Mover, an AI-powered video tool that converts inventory photos into high-performing video ads. These innovations were presented at the J. D. Power Auto Summit in Las Vegas. The DAS Technology CX Platform is an AI-native system that integrates dealership and consumer data to automate personalized engagements throughout the vehicle lifecycle—from initial contact to post-sale service and loyalty. The platform enhances consumer-retailer interactions by leveraging AI to boost engagement, satisfaction, sales, service volume, and profitability while simplifying dealer operations. Jason Barrie, COO of DAS Technology, emphasized the transition to an AI-first era where every consumer interaction must be faster, smarter, and more relevant. Chip Diggs of Seelye Auto Group praised the platform for improving communication, speeding follow-ups, and personalized engagement, leading to higher consumer satisfaction and increased sales and service revenue. **Power AI Search version X**—recognized by the National Automotive Dealer Association (NADA) as a top new product for 2026—is designed to help dealers excel in AI-driven search environments. It combines advanced Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) techniques with AI-based reputation analysis to increase review volume, enhance ratings, and boost sentiment, helping top dealers rank higher in AI-influenced search results. Features like Review Surge generate over six times more reviews and publish them on SEO-optimized landing pages to improve visibility in both AI and traditional searches.

Given that more than half of consumers now use AI platforms when purchasing vehicles, this solution helps dealers protect their brand and capture more in-market shoppers. **Smart Quote AI version X** is an AI-enabled lead response solution that uses patented DAS lead response methods to engage leads instantly via personalized emails and SMS. It directs shoppers to customized microsites featuring quotes, alternative vehicles, payment options, and appointment scheduling tools, with up to 180 days of behavior-based automated follow-up. Real-time dealer notifications enable timely engagement with high-intent shoppers. Dealers using this technology report a 58% increase in unique clicks, nearly double the conversion likelihood from email to landing page engagement, and improved lead-to-appointment and closing rates, as AI manages consistent communication effectively. **AI Video Inventory Mover** converts static vehicle photos into dynamic, feature-focused video ads deployed across digital channels. This transformation drives much higher click-through rates, increases vehicle detail page (VDP) traffic, and accelerates inventory turnover, thereby reducing floor plan exposure. DAS’s AI video tools have demonstrated up to nine times higher engagement than static content and significant lifts in both sales and service revenue when used in awareness, equity, and fixed operations campaigns. This solution allows dealers to leverage rich video content at scale, enhancing digital marketing effectiveness in competitive markets. DAS Technology supports thousands of dealers, retailers, OEMs, and partners worldwide, participating in 56 OEM programs and earning multiple innovation and dealer satisfaction awards. By introducing these next-generation AI-powered lead response, reputation management, and video marketing tools within its AI-native CX Platform, DAS Technology solidifies its commitment to helping automotive retailers thrive amid the rapid evolution toward AI-driven consumer engagement.