The company announces that it intends to use the newly acquired funding to broaden its operations and enhance its AI-driven sales training technology, which features interactive simulations. Ariel Hitron, Co-Founder and CEO of Second Nature, states: "The advent of AI is swiftly transforming the strategies for sales, service, customer-facing, and go-to-market teams. From Fortune 100 corporations to rapidly scaling startups, organizations rely on Second Nature to assist their teams in adapting to this evolving landscape by accelerating onboarding, boosting performance, and effectively launching new product messages. “As a frontrunner in this domain, this additional capital allows us to speed up and expand our product and technological innovation, integrating personalized AI training, coaching, and certification seamlessly into any team’s workflow. ” Second Nature’s clientele includes Zoom, Oracle, Adobe, Teleperformance, and Check Point, where it reports sales improvements exceeding 20 percent following approximately 30 minutes of training per employee. “Second Nature is establishing the benchmark for AI roleplay training. Their platform enables sales teams to practice, enhance, and perform more quickly and at scale.

This foundation positions them well to realize a long-term vision: delivering the next generation of AI Sales Agents, a major forthcoming component of modern go-to-market strategies. We are proud to support Ariel, Alon, and their team for the precision, impact, and lasting value they deliver, ” adds Mikaël Pereira, Partner at Sienna VC. The ETIH Innovation Awards 2026 The EdTech Innovation Hub Awards honor excellence in global education technology, focusing particularly on workforce development, AI integration, and innovative learning solutions across all educational stages. Currently open for entries, the ETIH Innovation Awards 2026 spotlight the companies, platforms, and individuals driving transformation in the sector, ranging from AI-powered assessment tools and personalized learning systems to upskilling solutions and digital platforms that connect learners with real-world outcomes. Submissions are welcome from organizations in the UK, the Americas, and worldwide. Entries should emphasize measurable impact, whether in K–12 classrooms, higher education, or lifelong learning environments.