The demand for therapy has increased due to mental health issues, especially among youth, exacerbated by the COVID-19 pandemic and the loneliness epidemic. Direct-to-consumer teletherapy companies like BetterHelp and Talkspace have emerged to provide support. However, therapists face new challenges in conducting virtual sessions and feel exploited by these platforms. Artificial intelligence (AI) tools like the HIPAA-compliant notetaker Upheal can assist therapists with session notes, analysis of patient data, and treatment plan suggestions. Conversational AI chatbots like Woebot and Wysa provide users with mental health support and homework exercises between therapy sessions.
AI tools help therapists streamline administrative tasks and maximize session momentum. Some therapists are also developing AI mental health tools of their own, such as Scenario for everyday stressors and Clay Cockrell's couple therapy AI tool. However, AI tools have their limitations, such as the lack of context and the potential for giving advice too quickly. Despite these downsides, AI tools can provide therapists with more time, energy, and focus on human connection.
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Creating a social media marketing trends report for 2026 revealed the complexity and fragmentation of current trends, which no longer follow linear or predictable patterns.
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I recently spoke with Jesse Dwyer of Perplexity about SEO and AI search, focusing on what SEOs should prioritize when optimizing for AI search.
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