Higgsfield Raises $130M Series A, Revolutionizing GenAI Video Creation for Musicians and Creators
Brief news summary
More than 15 million users are creating generative AI videos on Higgsfield, a startup that recently raised $130 million in a Series A funding round, valuing the company at over $1.3 billion. The platform attracts musicians such as Snoop Dogg, Madonna, and Will Smith, who utilize its tools for content creation. Higgsfield describes itself as an AI-video platform tailored for creative professionals, including music video directors, commercial filmmakers, AI creators, and social media storytellers. Its unique approach aggregates various external video-creation tools, adding its own layer to simplify the process. Founder Alex Mashrabov emphasized the platform’s accessibility, aiming to serve regular social media marketers without the need for advanced prompt-engineering skills. He noted that users can easily produce 30 to 40 seconds of content daily, enabling them to stay on trend by minimizing production effort and cost through AI technology.Over 15 million individuals are producing GenAI videos using the platform developed by the startup Higgsfield, which recently secured $130 million in a Series A funding round, valuing the company at over $1. 3 billion. Musicians are among the users. In a feature on the startup, AdWeek highlighted that artists such as Snoop Dogg, Madonna, and Will Smith have utilized its tools. Higgsfield positions itself as an AI-video platform “specifically designed for creative professionals, including music video directors, commercial filmmakers, AI creators, and social media storytellers. ” What sets it apart is that it integrates various video-creation tools from other companies and adds its own layer on top. Founder Alex Mashrabov explained to AdWeek that the aim is “to be accessible to a regular social media marketer” without requiring advanced prompt-engineering expertise. “On Higgsfield, a single user can easily generate 30 to 40 seconds of content daily.
This speed is crucial for staying on trend, ” he said. “We reduce production costs down to zero with AI. ”
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Higgsfield Raises $130M Series A, Revolutionizing GenAI Video Creation for Musicians and Creators
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