This piece is part of the Turning Points series, where writers examine pivotal moments from this year and their potential impact on the future. Visit the series page for more insights. By 2024, the fear of artificial intelligence has shifted to a fear of missing out on it. AI technology is pervasive—sometimes even without practical necessity. While you might not require an AI-powered toothbrush, an AI-enabled tractor could help farmers optimize productivity despite challenging weather or soil conditions. Additionally, retailers are incorporating "phygital" solutions to enhance consumer experiences. AI is set to revolutionize every sector of the global economy, from investment banking and consumer goods to heavy industry and freelance work.
However, its influence will manifest differently across these areas. As we look toward 2025, we question where AI will truly add value and where it will be adopted merely due to FOMO. What will be its effect on worldwide economic outcomes? We consulted a panel of experts to envision AI's economic impact and to discuss how businesses can maximize the benefits of this technology. Their responses have been refined for clarity. — Lara McCoy
The Transformative Power of AI: Navigating the Shift to a Pervasive Technology
Muster Agency is rapidly becoming a leading force in AI-powered social media marketing, providing a comprehensive range of services aimed at enhancing businesses’ online presence through advanced technology.
Vizrt has launched version 8.1 of its media asset management system, Viz One, introducing advanced AI-driven features designed to boost speed, intelligence, and accuracy.
Microsoft has recently revised its sales growth targets for its AI agent products after many sales representatives missed their quotas in the fiscal year ending in June, as reported by The Information.
Artificial intelligence (AI) is increasingly transforming search engine optimization (SEO), compelling marketers to update their strategies to stay competitive.
At the recent Axios AI+ Summit in San Francisco, Sarah Bird, Microsoft’s chief product officer for responsible AI, addressed the increasing customer demand for developing artificial intelligence technologies in a responsible and ethical way.
The New York Times has sued Perplexity AI, an artificial intelligence startup, accusing it of unauthorized use of its copyrighted content.
At the recent Reuters NEXT conference in New York, Robby Stein, Google's Vice President of Product for Search, spoke openly about the changing landscape of search technology and addressed growing concerns about how AI-powered search features might affect web publishers and Google's advertising business.
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