Join David Nelkin on 10 March at 7pm as he explores what dentists truly need to do for effective search engine optimisation (SEO) in 2026. SEO isn’t dead – it has simply evolved. Today’s patients find dental practices through AI-generated summaries, conversational search, maps, and traditional Google listings – often without clicking a website at all. In this session, David Nelkin cuts through the buzz surrounding AI-SEO, generative engine optimisation (GEO), and emerging acronyms to clarify what is genuinely changing, what remains the same, and how dental practices can maintain visibility, trust, and patient choice in 2026 and beyond. You’ll gain a clear, actionable framework rooted in proven SEO principles—updated for a landscape where being included in the answer is as crucial as ranking on the page. This webinar will: - Explain how AI is expanding search capabilities rather than replacing it - Demystify SEO, GEO, AEO and highlight what really matters - Reveal how dental practices can remain visible in AI-driven discovery - Offer a practical, future-ready optimisation approach. Learning outcomes - Understand the differences between AI search and traditional SEO - Identify the core fundamentals that still drive visibility - Optimize content for conversational, intent-focused queries - Enhance trust and entity signals across platforms - Measure success beyond just last-click traffic. About the speaker David Nelkin is the founder and CEO of Xcelerator Dental, a specialist marketing agency dedicated to dental practice growth. With over 11 years of experience supporting more than 200 dental practices, David is regarded as a thought leader in dental marketing. Under his guidance, Xcelerator Dental has earned multiple awards, including Website of the Year at all three major dental awards in 2024 and CSR awards for sustainability efforts.

David is committed to simplifying the path to growth for dental practices. Register for the webinar here. Catch up on previous on-demand webinars: