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Amazon Ads Launches AI Creative Studio & Audio Generator at UnBoxed 2024
**October 15, 2024 Update: Launch of AI Creative Studio and Audio Generator** Amazon Ads has introduced two innovative generative AI tools: the AI Creative Studio and Audio Generator, announced at UnBoxed 2024. These tools aim to reduce creative obstacles and enhance advertising opportunities while providing customers with a more engaging experience. Jay Richman, Vice President of Creative Experiences at Amazon Ads, expressed enthusiasm for these AI-powered tools, emphasizing their potential to change how brands connect with Amazon shoppers. By simplifying the process of creating ad content across various formats, advertisers can more effectively reach audiences throughout their purchasing journey, refresh seasonal content, and customize ads based on specific needs, leading to enhanced campaign performance. **AI Creative Studio** consolidates image, video, and eventually audio creation into a single user-friendly platform. It allows advertisers of all skill levels to research, create, and manage high-quality ads based on a single product image or current ad content. Additionally, an AI gallery offers design inspiration for different themes, enabling advertisers to transform product images creatively. The studio currently operates in beta for U. S. advertisers and provides unlimited asset storage. The **Audio Generator** swiftly creates ad copy and a 30-second audio advertisement upon submitting an ASIN, facilitating audio advertising at no extra cost.
This tool helps customers discover new brands and products while enjoying audio content and is currently in beta for Amazon DSP advertisers. Furthermore, Amazon Ads debuted the **Video Generator**, which produces engaging video content in minutes at no added cost, drawing on a single product image to showcase a product's unique attributes. Alongside this, a new **Live Image** feature allows brands to generate short animations to enhance their campaigns. These innovations were developed in response to advertiser feedback. A study found that 89% of consumers are eager for more video content from brands in 2024, while businesses cite time and cost as primary barriers to video marketing. Both the Video Generator and Live Image features are in beta for select U. S. advertisers, with plans to refine these tools before a broader rollout. Amazon Ads is committed to leveraging AI to offer brands seamless ways to develop engaging ad content across various media. For more information about AI advancements at Amazon, visit their website.
Brief news summary
On October 15, 2024, Amazon Ads unveiled a suite of generative AI tools during unBoxed 2024, designed to improve advertising efficiency and increase customer engagement. Jay Richman, VP of Creative Experiences, highlighted that these innovations aim to streamline the creative process, enabling advertisers to more precisely target their audiences and customize content for seasonal campaigns. A key feature of this offering is the AI creative studio, which allows users to create images, videos, and, in the future, audio content, thereby simplifying the creation and updating of high-quality marketing assets. The studio includes an AI gallery for design inspiration and provides unlimited storage for assets, currently in beta for U.S. advertisers. Among the new tools is an audio generator that facilitates quick creation of ad copy and 30-second audio snippets linked to specific ASINs, making audio marketing easier for Amazon DSP users. Additionally, a video generator enables the production of personalized video ads at no extra cost, and a live image function enhances animated ads, both in beta for a select group of U.S. advertisers. Amazon Ads is dedicated to advancing AI-driven advertising solutions across various media formats.
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