From Amazon's hometown, we bring you comprehensive coverage on various aspects of the tech giant, including e-commerce, AWS, Amazon Prime, Alexa, logistics, devices, and more. Amazon has recently introduced Rufus, an AI assistant, into its mobile shopping app. This new feature, powered by a sophisticated language model trained on Amazon's product catalog, customer reviews, Q&As, and web information, allows Rufus to provide product-related information, offer comparisons, and make recommendations. Customers can access Rufus by typing or speaking into the existing mobile search bar. Initially, the rollout will be limited to select U. S.

customers, with a wider release planned in the coming weeks. This development is part of Amazon's broader strategy to enhance its AI initiatives, as both e-commerce providers and tech companies strive to integrate advanced conversational AI into their online stores and services. Interestingly, "Rufus" holds significance at Amazon since it was the name of the editor-in-chief's dog during the company's early days, and it is also the name of one of Amazon's office buildings in Seattle. In other news, Zillow considers the immersive home tours available on Apple Vision Pro to be the closest experience to being physically present.