Amazon has introduced major updates to its Alexa+ AI assistant, featuring a groundbreaking capability that can automatically buy items for users when prices drop below a preset amount. This innovative auto-buy function, first announced earlier in 2025, is now available for early testers in the U. S. and Canada. It is embedded within a new Shopping Essentials interface currently displayed on devices like the Echo Show 15 and Echo Show 21. At the heart of this update is the ability for users to specify a target price for desired products. When the price reaches or falls under this set point, Alexa+ completes the purchase automatically, using the user’s stored preferences and payment details. This automation aims to streamline online shopping, ensuring users don’t miss out on deals without constantly checking prices. Besides automatic buying, Alexa+ also tracks price drops and discounts on items in users’ shopping carts and wishlists, either sending notifications or acting based on user settings. Similar features are now integrated into Amazon’s Rufus AI assistant, enhancing convenience across different platforms.

The Shopping Essentials upgrade consolidates various elements of a user’s Amazon activity into one centralized, easy-to-use hub. It brings together order histories, delivery statuses, shopping lists, and more into a single interface for easier management and a more comprehensive overview of shopping. Additional enhancements include AI-generated personalized gift recommendations that analyze shopping history and preferences to suggest thoughtful presents, making gift buying more intuitive. The system also now allows adding items to shipments that are about to be dispatched, giving users more order control and flexibility. It’s important to note that Alexa+ is still in beta and accessible only by invitation. Currently, it supports newer Echo Show models designed for these advanced AI functionalities. As Amazon continues to develop Alexa+, further features and broader availability are anticipated. This progress highlights Amazon’s continuous effort to integrate sophisticated AI technology into its services to boost user convenience and create a smoother shopping experience. By automating price tracking and purchase decisions, Amazon seeks to minimize consumer effort in finding deals and managing orders, potentially setting new benchmarks in e-commerce.