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May 8, 2025, 5:27 p.m.
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Anthropic to Triple Communications Team by 2025 to Enhance AI Storytelling and Engagement

Brief news summary

Anthropic, the AI startup behind the large language model Claude, plans to triple its communications team by the end of 2025 to boost storytelling and engagement in the fast-changing AI sector. Founded in 2021 by ex-OpenAI staff, Anthropic focuses on ethical AI development and values human expertise in communication. Sasha de Marigny, head of communications, stresses that although AI tools aid their work, human judgment is crucial for accurate, context-aware narratives. The company seeks diverse professionals—like domain experts, designers, documentarians, data visualization specialists, and journalists—to enhance its communication strategy. Applicants must avoid AI assistance in their work, reflecting Anthropic’s commitment to authentic, human-driven messaging and ethical standards. As Anthropic expands worldwide, it aims to shape global AI discussions and promote responsible innovation by bridging complex technology and public understanding, highlighting the essential partnership between AI and human insight for the future of AI.

Anthropic, a leading AI startup known for its large language model Claude, plans to triple the size of its communications team by the end of 2025. This expansion reflects the company’s strategic focus on enhancing storytelling and engagement amid the rapidly evolving AI landscape. Founded in 2021 by former OpenAI employees, Anthropic emphasizes ethical AI development while recognizing the critical role of human expertise in communications. Despite Claude’s advanced capabilities, the company stresses that human professionals provide essential strategic oversight, ensuring narratives are accurate, contextually relevant, and nuanced beyond AI’s reach. Sasha de Marigny, head of communications, noted that while AI tools like Claude support the team, they do not replace the nuanced judgment and strategic storytelling skills of human communicators.

This viewpoint aligns with a broader tech industry trend favoring collaboration between AI systems and human experts to manage complex information and shape public narratives effectively. As part of this growth, Anthropic is recruiting diverse professionals—including domain experts, designers, documentarians, data visualization specialists, and journalists—to strengthen its communication and influencer engagement efforts. This broad hiring strategy underlines the company’s holistic approach to delivering clear, authentic, and impactful messages across platforms. Notably, Anthropic requires job applicants to confirm that their application materials were created without AI assistance, emphasizing the company’s commitment to genuine human-driven communication and high ethical standards in both product development and corporate culture. The expansion also extends Anthropic’s communications reach into global markets, aligning with its ambition to influence international conversations on AI ethics and establish itself as a trusted voice in the field. Amid a competitive and fast-changing tech environment, this growth underscores the importance of effective communication to bridge complex technological advances and public understanding. In summary, Anthropic’s plan to significantly grow its communications team highlights the vital balance between leveraging AI technology and maintaining human insight in corporate storytelling and public engagement. This strategy reinforces the belief that the future of AI depends on synergistic partnerships between advanced machines and skilled human professionals.


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Anthropic to Triple Communications Team by 2025 to Enhance AI Storytelling and Engagement

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