Prominent media organizations are releasing guidelines on how to effectively utilize artificial intelligence (AI) in newsrooms, while simultaneously engaging in licensing agreements that allow AI companies to utilize their content for AI model training. The significance of this lies in the fact that the emergence of publicly available generative AI tools has presented media companies with new ethical choices, as they strive to maintain public trust, explore AI technology, and safeguard their legal rights. Key highlights are as follows: 1. News organizations generally permit the use of AI under the supervision of human editors. However, guidelines often prohibit AI from being directly involved in article writing, and extra scrutiny is applied to AI-generated images and videos. 2.

The Associated Press (AP) recently made headlines by becoming the first major news company to collaborate with OpenAI, granting the firm access to AP's content for training its AI models. Nonetheless, it is important to note that the AP's commercial agreement with OpenAI may not serve as a universal template for other media companies aiming to safeguard their intellectual property rights. 3. Disclosure appears to be an area where there is nearly unanimous agreement among media organizations. As news publishers navigate various AI standards, ensuring a level of consistency will be crucial in fostering broad reader trust. 4. It is worth noting that Axios does not employ generative AI for content creation, except when showcasing its capabilities or limitations, in which case, the AI-generated material is clearly indicated. Overall, media organizations are grappling with the ethical implications of AI adoption, as they balance the desire to innovate with the imperative to maintain public trust.