According to a report from Bloomberg, Apple is getting ready to unveil a new AI system named Apple Intelligence at WWDC 2024. This AI system will be introduced on the iPhone, iPad, and Mac and will include new AI features as well as a ChatGPT-like chatbot powered by OpenAI. Rather than focusing on AI features like image or video generation, Apple's main focus will be on incorporating AI-powered summarizations, reply suggestions, and enhancing Siri with AI capabilities to provide more control over apps. The goal is to develop applications with widespread appeal. Bloomberg reports that Apple will leverage its own technology and tools from OpenAI to power these new AI features.
The company will employ an algorithm to determine if a specific task can be processed on-device or if it needs to be sent to a cloud server. Previous reports have suggested that Apple might utilize its own M2 chips in data centers, ensuring data processed remotely is as secure as processing it on-device, thanks to a Secure Enclave. To address security concerns, Apple will not create user profiles based on personal data and will provide reports to demonstrate that user information is not being sold or read.
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