Apple is in discussions with Google to adopt the search giant's Gemini AI for future releases of iOS. However, due to the ban on Google services in China, Apple has found a local solution by partnering with Baidu, known as "the Google of China. " According to recent news from China, Baidu will provide AI services exclusively for Apple's latest devices in the country, starting with the release of iOS 18 in the upcoming fall season. While Apple reportedly discussed collaboration with Alibaba and another unnamed Chinese company that offers large-language models (LLMs), the final decision was to choose Baidu.

In China, regulatory approval is required for every LLM before it can be launched to the public, and Baidu's Ernie Bot is one of the fortunate 40 to have received the green light. This partnership with Apple is a significant endorsement for Baidu and its Ernie Bot in China, serving as a "perfect branding campaign" for the Chinese technology giant. The bot has exceeded analysts' expectations by quickly monetizing its capabilities. Baidu's CEO, Robin Li, expects the company's AI business to be a major revenue driver this year, with significant income growth, which will undoubtedly be further boosted by the partnership with Apple. Source