There are reports suggesting that Apple is set to announce a partnership with OpenAI, a popular AI company, during its annual developer conference, WWDC, on Monday. This collaboration is said to involve incorporating OpenAI's ChatGPT into Apple's next operating system, iOS 18. Bloomberg was the first to report this news, citing anonymous sources who claim that the deal was finalized in May. Additionally, Apple is said to be in discussions with Google regarding the licensing of its Gemini chatbot, with the possibility of offering various third-party chatbots in the future. It is worth noting the irony of Apple's involvement in the AI chatbot space, as the company was the creator of Siri, the original chatbot, long before competitors like Alexa and ChatGPT emerged.

With Apple's large user base of 2. 2 billion active devices, there is a significant incentive for the company to enhance its AI offerings and retain users within its ecosystem. In the past, there were rumors that Apple was developing its own AI chatbot, Apple GPT, along with a language model named Ajax, but the company did not confirm these reports. Apple CEO Tim Cook has mentioned the company's interest in generative AI, but also emphasized their commitment to delivering results before making announcements. This cautious approach has worked well for Apple in the past, but as the AI industry evolves, some may argue that the company's hesitancy in diving headfirst into the generative AI trend might be a missed opportunity.