Hootsuite’s free tools are a handy collection of time-savers designed to simplify your life and boost your social media results. From AI content generators to engagement rate calculators, these clever tricks act as your go-to helpers, enabling you to stand out online with less effort. Here, you’ll find free AI tools that tackle one of the most time-consuming tasks — writing. They can create social media captions and hashtags, generate post ideas, and even craft your social media bios. Think of it as an extra set of hands for creating, planning, and optimizing posts to maximize your reach. We’re constantly introducing new free social media management tools, so be sure to bookmark this page (or keep it open in your browser indefinitely — no judgment here). However, this page offers just a glimpse of what Hootsuite’s full capabilities can do. To unlock Hootsuite’s true power for your brand, consider signing up for a free trial. Inside the Hootsuite platform, you’ll enjoy unlimited AI writing and content ideas, freeing you up to focus on other priorities (like scrolling TikTok for inspiration, perhaps?). Each free tool runs on its own unique formula—often powered by AI. Many of our free offerings utilize the latest version of ChatGPT, a natural language processing chatbot. ChatGPT understands human input and produces impressive, human-like responses, making it ideal for helping you write, brainstorm, and strategize effectively. Of course, AI shines brightest when paired with human expertise. The real secret behind these free tools is nearly two decades of social media experience.

Many were crafted with input from top social media professionals. For instance, our engagement rate calculator uses a custom formula designed by our in-house experts who deeply understand social media metrics. It makes sense they’d integrate their knowledge into our tools, so you benefit directly. Now that you’ve found a new social media secret weapon, remember that the full Hootsuite platform is the ultimate solution. It combines unlimited AI writing and content ideas with scheduling, analytics, inbox management, and social listening—all in one place. (That’s why social pros rank Hootsuite as the number one social media management tool. ) You can start a free trial of Hootsuite today and bring all your favorite social media management features together in a single dashboard. Plus, once you sign up, you’ll never have to write posts from scratch again. With Hootsuite’s OwlyWriter AI, there’s no limit to how many captions and ideas you can generate. So go ahead—let the robots handle it for you!