The superindie, Banijay, has recently established a fund to support the development of television formats centered around artificial intelligence (AI). Recognizing that the age of AI is upon us, Banijay aims to meet the increasing demand for innovative formats in the technology space. This fund will provide backing to producers and labels from Banijay's global network of over 130 production companies across 21 territories, allowing them to explore the endless possibilities of AI in their creations. Similar to Banijay, RTL Group, the parent company of Fremantle, is also investing in AI to enhance efficiency and generate content.
With AI becoming a point of contention in the entertainment industry, Banijay's transition towards AI could have a significant impact. As the largest independent producer globally, Banijay's influence in pioneering new technologies in the field of entertainment is substantial. By harnessing AI's potential, Banijay aims to collaborate with available tools and contribute to the future of groundbreaking entertainment while upholding the importance of human creativity.
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