The adoption of intellectual property (IP) blockchain and asset tokenization is gaining traction in the entertainment sector through "tokenized storytelling, " allowing fans to engage in story development by contributing elements like characters and plots, which can be owned as digital assets. Renowned filmmaker and comic book writer David S. Goyer, famous for works like “Blade” and “The Dark Knight” trilogy, has partnered with the new platform Incention to launch a sci-fi franchise titled “Emergence. ” Incention, supported by a16z crypto, aims to protect IP and foster engagement between creators and audiences, addressing flaws in traditional IP development. Goyer expressed his enthusiasm for leveraging community ideas and the benefits of tracking creative contributions across various mediums. With the launch of "Emergence, " anyone can collaborate, including writers, artists, and musicians.

Community-generated ideas can be voted on for inclusion in the official story, granting fans ownership and a stake in the narrative’s success. The storyline revolves around a powerful white hole, the “White Fountain, ” which ejects relics influencing the galaxy. Goyer has developed a comprehensive “World Bible" detailing themes, characters, and plotlines, including a range of relic types and lifeforms such as advanced humans called “The Kind. ” Some key characters, like Captain Skadi and traveler Darius, have been introduced, while many story elements remain open for exploration. Incention has also created an AI named “Atlas” to assist collaborators by generating ideas and ensuring narrative consistency. Future interactions will include community voting on story elements, character fates, and new characters, along with a leaderboard for viewing participation scores. While Incention offers promising ways for fans to connect with creators like Goyer, it's uncertain whether other creators will embrace this method, as many prefer to retain control of their IP. Goyer hopes that Incention will lower barriers for newcomers to gain recognition and financial opportunities in the industry.