Bluefish, a leading AI marketing platform serving Fortune 500 companies, has recently closed a $20 million Series A funding round led by NEA, with additional investments from Salesforce Ventures and others, bringing its total funding to $24 million within just a year of its launch. The company also unveiled its Custom AI Audiences feature, enabling brands to precisely manage their AI performance. As AI increasingly influences product discovery and purchasing decisions, Bluefish empowers enterprise marketers to shape AI-generated responses more effectively. Over the past six months, the company has achieved a tenfold revenue increase, attracting major clients like Adidas, Tishman Speyer, and Omnicom. The new funding will facilitate product development and expansion of engineering and customer support teams. Bluefish processes millions of prompt responses from key brands, offering valuable insights into how large language models interact with consumers and represent brand narratives. Its platform assists marketers in boosting brand visibility and consistency across multiple channels, including OpenAI’s ChatGPT and Google AI. Serving diverse marketing teams, Bluefish provides tools such as AI Monitoring for real-time tracking, AI Optimization to refine content strategies, and AI Measurement to evaluate impact against tailored AI segments. With over 80% of its clientele drawn from Fortune 500 companies across industries like financial services and beauty, Bluefish has quickly established a worldwide footprint. The company’s leadership includes industry veterans such as CEO Alex Sherman, co-founder of PromoteIQ, and CTO Andrei Dunca, co-founder of LiveRail. The introduction of Custom AI Audiences allows marketers to build unique profiles and gain segment-specific insights, enhancing their competitiveness. This tool helps brands better assess AI discoverability and optimize content narratives. KEY QUOTES: “Over the past year, how consumers find and buy products has shifted dramatically from traditional search to AI. Search marketers were early to recognize this change, but it's evident that the entire enterprise marketing ecosystem must be reinvented for AI. Success will require a set of AI-native tools to track, measure, and optimize this emerging channel.

These are essential to winning customers who now spend more time engaging with AI than browsing the open web. That’s exactly what we’re creating at Bluefish. ” — Bluefish CEO Alex Sherman “Our customers are among the world’s most sophisticated marketers. They demand tailored solutions that allow them to differentiate and maintain an edge. Generic, one-size-fits-all platforms simply can’t meet these needs. ” — Bluefish COO Jing Feng “We’re amidst a paradigm shift as AI revolutionizes consumer discovery, evaluation, and purchasing—the stakes for global brands have never been greater. Bluefish was built specifically to address enterprise needs and is led by a proven team that has guided CMOs and marketing teams through previous significant internet transitions. We believe Bluefish is defining the enterprise AI marketing category. ” — Ann Bordetsky, Partner at NEA “We’ve gained deep insight into delivering at Fortune 500 scale. Bluefish is one of the rare AI marketing platforms purpose-built to handle enterprise complexity. For brands seeking a partner that truly understands enterprises, Bluefish stands apart. ”