NEA and Salesforce Ventures lead $20M Series A round to enhance enterprise marketers' control over brand performance on the AI internet NEW YORK, Aug. 20, 2025 /PRNewswire/ — Bluefish, a leading AI marketing platform serving Fortune 500 companies, announced a $20 million Series A funding round led by NEA with participation from Salesforce Ventures. Additional investors include Crane Venture Partners, Swift Ventures, and Bloomberg Beta, bringing total funding to $24 million within a year of launch. Alongside this, Bluefish launched its Custom AI Audiences feature, allowing brands to manage AI-driven performance with unprecedented granularity and precision. With AI becoming the primary channel for product discovery and purchasing decisions, Bluefish equips enterprise marketers with tools to monitor and influence AI-generated responses. The company has experienced 10x revenue growth over six months and has secured clients including Adidas, Tishman Speyer, and Omnicom. This new capital will support product development and scaling of engineering and customer-facing teams. "Consumer behavior has shifted dramatically from traditional search to AI in the past year, " said Bluefish CEO Alex Sherman. "While search marketers led early adaptation, the entire enterprise marketing stack must be reimagined for AI. Winning customers today requires AI-native tools for tracking, measuring, and optimizing this new channel, where consumers now spend more time than on the open web. That’s exactly what Bluefish is building. " Reinventing enterprise marketing for the AI era Bluefish analyzes millions of AI prompt responses for top brands, delivering deep insights into how large language models (LLMs) present brand narratives to consumers. Its platform allows marketers to optimize AI presence across major channels such as OpenAI’s ChatGPT, Meta AI, and Google AI—boosting visibility, favorability, and message consistency. Designed for search, content, brand, and communications teams, Bluefish’s key offerings—AI Monitoring, AI Optimization (AIO), and AIO Measurement—enable brands to: - Track: Real-time monitoring of AI responses and positioning - Optimize: Refine content strategies informed by Bluefish data - Measure: Assess impact of optimizations via custom AI segments and KPIs Enterprise-grade sophistication in AI marketing Bluefish stands out as the enterprise choice, offering full transparency into every prompt, response, and cited source. Unlike generic platforms that rely on standard prompts or recycled data, Bluefish enables customers to create custom prompt methodologies tailored to their specific business needs. "Our clients are among the most sophisticated marketers, " stated Bluefish COO Jing Feng.

"They require customized solutions to maintain differentiation. Generic tools simply do not suffice. " This enterprise focus has driven substantial demand: over 80% of Bluefish’s customers are Fortune 500 companies across financial services, automotive, CPG, and beauty sectors. The two-year-old company operates globally, supporting clients across multiple languages and markets. "AI is transforming consumer discovery and purchase behaviors at a fundamental level, raising the stakes for global brands, " said NEA Partner Ann Bordetsky. "Bluefish was purpose-built to meet enterprise needs and is guided by a team experienced in navigating major internet transitions. We believe they are defining the AI marketing category for enterprises. " Led by experienced industry veterans, Bluefish’s founding team has a 20-year history of building marketing technology for major brands. CEO Alex Sherman previously co-founded PromoteIQ (acquired by Microsoft in 2019), CTO Andrei Dunca co-founded LiveRail (acquired by Facebook in 2014), and COO Jing Feng held senior roles at Microsoft, PromoteIQ, and LiveRail. "Bluefish uniquely addresses the complexities of enterprise AI marketing, " noted Jason Spinell, Partner at Salesforce Ventures. "Brands seeking an experienced partner for enterprise-level challenges will find Bluefish exceptional. " Introducing Custom AI Audiences Bluefish’s new Custom AI Audiences feature enables marketers to define unique customer profiles to access tailored AI insights by segment. This allows integration of proprietary approaches, offering a significant competitive edge by improving assessment of AI discoverability, citation influence, and content narrative shifts per audience—driving smarter optimizations. About Bluefish Bluefish is the AI marketing platform empowering enterprise brands to navigate the shift of product discovery to AI platforms like ChatGPT and Google AI. Trusted by Fortune 500 clients, Bluefish provides visibility and influence over this critical channel. Founded by leaders behind PromoteIQ and LiveRail, Bluefish is headquartered in New York City. Learn more at bluefishai. com. SOURCE Bluefish