NEA and Salesforce Ventures Lead $20M Series A Round to Boost Enterprise Marketers' AI Brand Performance Visibility NEW YORK, Aug. 20, 2025 /PRNewswire/ -- Bluefish, a top AI marketing platform for Fortune 500 companies, announced a $20 million Series A funding round led by NEA with participation from Salesforce Ventures. Other investors include Crane Venture Partners, Swift Ventures, and Bloomberg Beta, bringing total funding to $24 million since Bluefish’s launch 12 months ago. Alongside the funding, Bluefish introduced its new Custom AI Audiences feature, enabling brands to manage AI-driven performance with exceptional precision and detail. As AI becomes the primary channel for product discovery and purchasing decisions, Bluefish equips enterprise marketers to gain greater visibility and influence over AI-generated responses. The company has experienced a tenfold revenue increase over the past six months and now serves clients including Adidas, Tishman Speyer, and Omnicom. The new capital will support product expansion and scale both engineering and customer service teams. CEO Alex Sherman remarked, “Consumer product search and buying habits have shifted dramatically from traditional search to AI. While search marketers initially recognized this change, the entire marketing stack must now evolve. Successful marketers will require AI-native tools to track, measure, and optimize performance in this new channel, where consumers spend more time than on the open web. Bluefish is building this future. ” Reinventing Enterprise Marketing for AI Bluefish analyzes millions of AI prompt responses for global brands, offering deep insights into how large language models (LLMs) portray brand narratives. Their platform empowers marketers to optimize AI visibility, favorability, and message consistency across major AI channels like OpenAI’s ChatGPT, Meta AI, and Google AI. Designed for entire marketing teams—search, content, brand, and communications—Bluefish’s key features include AI Monitoring, AI Optimization (AIO), and AIO Measurement, enabling brands to: - Track real-time AI positioning and responses - Optimize content strategies based on data-driven insights - Measure outcomes via custom AI segments and KPIs Enterprise-Grade Sophistication for AI Marketing Bluefish stands out as the enterprise AI marketing platform delivering control and transparency over every prompt, response, and cited source.

Unlike generic tools, Bluefish allows clients to develop custom prompt methodologies tailored to their unique business needs. COO Jing Feng stated, “Our customers are sophisticated marketers who demand customized solutions for differentiation. One-size-fits-all platforms often fall short. ” This enterprise focus has driven strong demand—over 80% of Bluefish’s customers are from the Fortune 500, representing sectors like financial services, automotive, consumer packaged goods, and beauty. Founded two years ago, Bluefish operates globally, supporting clients across multiple languages and markets. Ann Bordetsky, Partner at NEA, added, “AI is transforming consumer discovery and purchasing paradigms—raising the stakes for global brands. Bluefish was built from the ground up for enterprise needs and is led by a proven team that has navigated previous internet marketing transitions. We believe Bluefish is defining the AI marketing enterprise category. ” Experienced Leadership Team Bluefish’s founders bring over 20 years’ experience creating marketing technology for major brands. CEO Alex Sherman co-founded PromoteIQ (acquired by Microsoft), CTO Andrei Dunca co-founded LiveRail (acquired by Facebook), and COO Jing Feng held senior roles at Microsoft, PromoteIQ, and LiveRail. Jason Spinell, Partner at Salesforce Ventures, noted, “Bluefish is among the very few AI marketing platforms purpose-built for enterprise complexity. For brands seeking a partner who understands enterprise needs, Bluefish stands out. ” Introducing Custom AI Audiences Bluefish also launched its Custom AI Audiences, allowing marketers to create unique customer profiles and gain tailored insights by segment. This capability lets brands integrate proprietary approaches into Bluefish’s platform, delivering competitive advantages by better assessing AI discoverability, citation influence, and narrative shifts by audience—facilitating smarter AI-driven optimizations. About Bluefish Bluefish is an AI marketing platform helping Fortune 500 brands gain visibility and control over AI-driven product discovery on platforms like ChatGPT and Google AI. Headquartered in New York City, Bluefish is led by the team behind PromoteIQ and LiveRail. Learn more at bluefishai. com. Original content and multimedia: https://www. prnewswire. com/news-releases/bluefish-raises-20m-to-power-ai-marketing-for-the-fortune-500-302534342. html SOURCE Bluefish